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What is Bottom of the Funnel (BOFU)?

Upland

Offer valuable content, such as e-books, guides, and webinars. For example, a software company selling project management tools could offer a free downloadable e-book titled “ The Ultimate Guide to Efficient Project Planning.” They are ready to make a decision and buy a smartphone that meets their specific requirements.

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The 7 Steps of the Sales Process: What You Need to Know

Hubspot Sales

And it’s true for new business acquisition as well as expansion of existing business. Make contact, arrange a meeting, and/or conduct a presentation. For the sake of example, we're going to follow the sales process of a rep from an educational curriculum and scheduling software company. Create awareness and generate leads.

Sales 141
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Drive more sales with effective lead management system

Apptivo

For example, if a C-level representative in B2B contacts you via your website’s contact form, this can be considered a bottom-funnel lead – your sales team can contact the individual directly and begin the account acquisition process. Your team can quickly identify the right leads and devote their time to closing the deal.

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Bigtincan Takes Aim at Revenue Enablement with AsdeqLabs Acquisition

SBI

Bigtincan Takes Aim at Revenue Enablement with AsdeqLabs Acquisition. The acquisition of AsdeqLabs expands Bigtincan’s capabilities in sales enablement as well as the growing field of revenue enablement across the enterprise. It’s an honor to have this vision shared through the wider industry via this acquisition.”.

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Top CRM trends

Insightly

To meet customer-centric goals, new CRM tools with greater precision are being developed. Keeping track of these trends will help you plan ahead, meet changing business needs, and gain a competitive edge. Psst: Watch Insightly’s webinar on this topic and hear straight from the CEO on ways Insightly is adding AI to the platform.)

CRM 52
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Top CRM trends

Insightly

To meet customer-centric goals, new CRM tools with greater precision are being developed. Keeping track of these trends will help you plan ahead, meet changing business needs, and gain a competitive edge. Psst: Watch Insightly’s webinar on this topic and hear straight from the CEO on ways Insightly is adding AI to the platform.)

CRM 52
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Two Real-World Stories: Cultivating a Single Source of Truth

Planview

Each company is a trailblazer in evolving PPM to meet stakeholder needs and achieve strategic objectives. Allan Spina of Becton Dickinson discussed his initiative perpetuated by two large acquisitions over several years. Webinar Q&A (all answers paraphrased ). How do you prove the value of the PPM software?

Finance 98