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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

Nowhere is this truer than with the commercial organization. It shifts the focus from “revenue enablement” (which – I’m sorry – is internal, seller- and company-centric) to the broader functions of the commercial organization, in a more buyer- and customer-centric paradigm. One that I will expand over time from this foundation.

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KPI Management: M&A Strategy KPIs

Flevy

In the high-stakes world of corporate growth and expansion, Mergers and Acquisitions (M&A) Strategy plays a pivotal role. It’s a strategic imperative for organizations looking to maintain a competitive edge in an ever-evolving marketplace. Importance of M&A Strategy M&A Strategy is more than a tactical play.

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3 key factors that impact your customer churn rate

Nutshell

While many variables influence customer churn rate, the leading causes of churn can be attributed to one of “the big three:” Read on or jump ahead to the topics below: Average subscription length Customer acquisition cost Customer lifetime value (CLV) Calculating churn rate Why customer retention is vital.

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Drive more sales with effective lead management system

Apptivo

For example, if a C-level representative in B2B contacts you via your website’s contact form, this can be considered a bottom-funnel lead – your sales team can contact the individual directly and begin the account acquisition process. Only half the battle is won by driving traffic. Maintain brevity in your email.

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Examples of Strategic Objectives

OnStrategyHQ

Strategic objectives establish the boundaries for what your organization’s effort must focus on. Ideally, strategic objectives should be broad, 3-year(ish) statements that address the core functional areas of your organization. A short description of what you will achieve and how it will impact the organization.

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Diagnosing Barriers to Commercial Excellence

Blue Canyon Partners

The model also identifies which initiatives should be prioritized to generate the fastest return on investment. Set the Strategy – Is our go-to-market approach guaranteed to deliver profitable growth? Related reading – Is Your Sales Organization Equipped to Deliver Your Strategy? Implementation.

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The Art of Ensuring Customer Success During Mergers and Acquisitions

SmartKarrot

Customer success is one aspect of corporate SaaS mergers and acquisitions that is sometimes overlooked. Organizations are guilty of putting it on the back burner even though it is one of the most crucial factors in success. Maintaining the focus on customer success throughout the mergers and acquisitions process is difficult.