Mike Kunkle

AUGUST 20, 2019

It shapes what you know (acquisition of knowledge), influences how you think about things, and often readies you for what you are preparing to do as a career. Let’s get connected: Transforming Sales Results Blog: [link]. LinkedIn Publisher: [link]. Let’s start with those definitions. The Definitions. LinkedIn Profile: [link].

Sales 130

Sales Acquisition Sales Training Publishing 130

Apptivo

OCTOBER 3, 2022

Lifecycle marketing is as much about retention, as it is about acquisition, incorporating a 360° approach. Publishing of Blogs, Podcasts, Case Studies, User Manual Videos, Testimonial Videos, conducting free webinars helps establish expertise and thought leadership. Strategies: 1.Engagement Convert.

Marketing 98

Marketing Value Proposition CRM Publishing 98

Red Star Kim

MAY 2, 2023

Following my past research (some of which was published in my 2020 book Essential soft skills for lawyers (kimtasso.com) ) I keep an eye out for the latest information relating to the soft skills (particularly leadership skills) most in demand and how these relate to the professional services sector. And why are they so important?

Emotional Intelligence 130

Emotional Intelligence Leadership Decision-making Publishing 130

Nutshell

MAY 21, 2021

Let me tell you about the last time I got fired: From October 2007 to December 2014, I managed a mixed martial arts blog that I won’t name here, because it’s been almost completely scrubbed from the internet by this point. By the end of my tenure at the blog, my salary was about $85,000/year. That’s just a fact of life.

Marketing 62

Marketing Publishing Media Internet 62

Hubspot Sales

MAY 19, 2020

Logo acquisition : Buyers - particularly upmarket/enterprise buyers - crave social proof. This strategy is often called, "logo acquisition.". Editor's Note: This blog post was originally published in April 2017, but was updated for comprehensiveness and freshness in 2020.

Decision-making 116

Decision-making Management Acquisition Value Proposition 116

PandaDoc

NOVEMBER 25, 2022

LinkedIn advertising allows precise targeting, meaning you can contact the decision-makers directly and lower the costs of customer acquisition. This implies a longer sales cycle, higher risk in case the deal falls through, and higher acquisition costs. Originally published June 4, 2019, updated November 25, 2022. Disclaimer.

Procurement 52

Procurement e-Learning Publishing Decision-making 52

Hubspot Sales

APRIL 30, 2020

And it’s true for new business acquisition as well as expansion of existing business. Let's say our educational curriculum and scheduling software company operates a popular blog. It publishes an article about the merits of using cloud storage for student information. Create awareness and generate leads.

Sales 140

Sales Decision-making Software Software 140

PandaDoc

DECEMBER 21, 2020

By lowering customer churn and increasing customer retention, the company can put energy towards customer acquisition or upselling. In order to exist in the SaaS sphere, a business needs to maintain low churn rates while increasing customer acquisition to have a meaningful impact on the business. How Important Are Customer Renewals?

Energy and Utilities 52

Energy and Utilities Acquisition Software Software 52

ACT

JUNE 11, 2021

Once you have a list of relevant keywords, you can strategically insert them into landing pages, meta descriptions, blog posts, and other web pages to help searchers find you and improve search engine rankings. Read this blog to learn how to create high converting landing pages. Local search engine optimisation. .

Small Business 52

Small Business Advertising Acquisition Publishing 52

Mike Kunkle

AUGUST 27, 2019

Knowledge Acquisition (in the most efficient, effective, well-designed way possible, validating that learning has occurred). Let’s get connected: Transforming Sales Results Blog: [link]. LinkedIn Publisher: [link]. Recorded webinar on the 5 Stages: [link] ]. SMM Connect Webinars: [link]. BrightTALK Webinars: [link].

Sales 130

Sales Onboarding Leadership Sales Training 130

SalesGlobe

JULY 13, 2022

We’re talking about mergers and acquisitions today. We’ve written a few books, we publish lots of content. We also know that technology acquisitions is leading the way. We have other acquisitions, mergers that have happened before that. Oh, they want to know what that looks like. I’m not sure.

Acquisition 52

Acquisition Sales Account Management Financial Services 52

Red Star Kim

NOVEMBER 18, 2022

This article was published in the latest edition of PM Forum Magazine. With introductory neuroscience lessons (“sensing, meaning, action”) and illustrations of cognitive bias, there was a fantastic example showing how a role play story was used instead of a pitch to win an acquisitive media client using an inciting incident and escalation.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

PandaDoc

APRIL 26, 2023

That will broaden client relationships beyond the initial account acquisition. Originally published October 4, 2017, updated April 26, 2023 The post Sales commission structures explained appeared first on Blog. Instead, consider paying your sales reps a monthly residual commission while the accounts they manage are active.

Sales 52

Sales Government Retail Acquisition 52

Nutshell

AUGUST 21, 2020

Creating content—everything from long-form blog articles to explainer videos to downloadable resources to weekly newsletters—draws in free traffic to your website and steadily adds email addresses to your marketing list. From customer acquisition, monetization, all the way down to retention, your approach to each element matters.

Marketing 142

Marketing Onboarding Media B2C 142

Hubspot Sales

AUGUST 12, 2020

The CEO of Tyre Recruiting decides to use the inbound sales methodology to drive their customer acquisition process. Social selling: Invest at least a few hours each week publishing content, responding to relevant conversations, and sharing other content that would be interesting to your buyer. Passive Call #2 / Persona A. Set Agenda.

Sales 138

Sales Decision-making Healthcare Value Proposition 138

Hubspot Sales

DECEMBER 12, 2019

Or, you might focus on a niche marketing process, such as defining target audiences, customer acquisition , or brand awareness. For example, let’s say my target audience as a content marketing consultant often struggles with consistent content creation, SEO, and tracking published content. Environmental Consulting.

Healthcare 112

Healthcare Supply Chain Software Software 112

Nutshell

JANUARY 30, 2020

They typically contain company news, announcements, customer shoutouts, recent blog content, and are far from being considered “selling material.” Customer acquisition cost Conversion rate Customer lifetime value Average sale price Effectiveness of sales and support activities. Top of the funnel. Newsletter distribution.

CRM 155

CRM Marketing Decision-making Advertising 155

Apptivo

MAY 31, 2022

The truth is, for most companies the journey doesn’t end with customer acquisition. New Customer Acquisition and Retention. Dominos took the right step forward and published these results on social media and sought customer feedback and help in improving their quality. Two key reasons you should invest in customer relations.

Communication 52

Communication Customer Experience Acquisition CRM 52

DemandFarm

MAY 12, 2023

Originally published in Forbes Business Development Council Traditionally, one of the core concepts of sales and marketing is the sales funnel through which companies are supposed to move prospects from awareness through consideration to engagement, and finally to purchase. Prospects no longer enter at just the top of the funnel.

B2B 52

B2B Key Account Management Account Management Manufacturing 52

Nutshell

JULY 16, 2018

The Sell to Win Playbook collects 55 of the best expert sales tips we’ve ever published. In addition, you can also direct the buyer to other helpful resources, such as videos, blog posts, case studies, and FAQs. Want to learn from the masters? Download it today! GET THE PLAYBOOK. Touchpoint #1: The Potential Buyer Makes Contact.

Management 81

Management Decision-making Sales Software 81

Hubspot Sales

JUNE 22, 2018

Use every method available to attempt to connect: email, voicemail, phone, social media, events, newsletters, and blog posts, as well as referrals. Cite events such as earnings reports, new products they've launched, personnel changes, jobs posted, acquisitions, layoffs, or macro economic changes like market conditions.

Value Proposition 109

Value Proposition Sales Decision-making eCommerce 109

SmartKarrot

JANUARY 24, 2022

If you are a customer success leader with the ultimate objective of obtaining a C-level position, this blog is specifically written for you. . You can do this by publishing personal blogs, getting industry publications, and participating on social media sites. You might think of it to be a waste of time. Final Words.

Customer Success 10

Customer Success Leadership Decision-making Acquisition 10

SmartKarrot

JANUARY 5, 2021

His blog is highly credited as one of the richest sources of actionable information and guidance on Customer Success and SaaS growth. A Customer Success expert, speaker, and a published author, Dave is known for his remarkable expertise in supporting B2B SaaS companies and developing their Customer Success capabilities. Jeanne Bliss.

Customer Success 21

Customer Success Leadership Customer Experience B2B 21

SuperOffice

JULY 5, 2022

There’s two types of B2B marketing strategies - acquisition and retention. Acquisition marketing refers to the process of targeting and marketing to new audiences to gain new customers. Here’s why acquisition marketing is important: Allows a company to systematically draw in and convert new consumers. ACQUISITION.

B2B 129

B2B Marketing Acquisition Media 129

The Congruity Group

APRIL 6, 2023

As the Founder of Travel Data Daily – Mark has published dozen of papers and articles on airline loyalty, which dive deep into airline economics and thought leadership. There is a report that American Airlines published. Currently, Mark is CEO & Co-founder at Loyalty Data Co, the parent brand of StatusMatch.com. Mark , welcome.

Government 52

Government Retail Banking Logistics 52

SmartKarrot

DECEMBER 16, 2021

By prioritizing experience, you save money in the long-term, making each existing customer more profitable and thereby reducing efforts needed for new customer acquisition. In my next blog, I explain the organizational model necessary to drive CX excellence (which, incidentally, only 1% of companies have successfully reached)5.

Customer Experience 11

Customer Experience Prioritization Stakeholders Customer Success 11

Nutshell

JANUARY 27, 2021

You can gain an SEO edge over competitors before you publish a single word. When Smartblogger noticed their post on blogging tools was getting a lot of traffic, they optimized it for affiliate marketing. Here are two examples: This HubSpot alternatives post from our blog. Pick a keyword-rich domain name. Source: Smartblogger.

Marketing 133

Marketing Sales Publishing Organization 133

Nutshell

FEBRUARY 11, 2021

Publishing blog content on a regular basis creates value for your company by attracting new visitors to your website and aligning your brand name with expertise. But do you know how much each one of your blog posts is actually worth —in terms of actual revenue for your company? BVA can vary widely among individual blog posts.

Marketing 62

Marketing CRM Publishing Performance Review 62

Hubspot Sales

AUGUST 21, 2023

This can be in the form of a blog, whitepaper, or video. Build links: Reach out to other publishers and ask them to link to your content to gain even more traffic with link-building tactics. Type of Content Topic Promo Strategy Lead Generation Blog post What is sales AI? Reduce customer acquisition costs.

Marketing 98

Marketing Brainstorming Decision-making Advertising 98

Hubspot Sales

OCTOBER 17, 2018

It takes your existing content and updates it to increase conversion rate, making things like your landing pages and blog posts perform better, without having to create new content. It's imperative to know how to grow any sort of property, whether it’s a blog, a podcast, or a brand. The blog might be one of our favorites.

Brainstorming 141

Brainstorming Co-Creation Media Onboarding 141

Hubspot Sales

MAY 12, 2022

Social media accounts, websites, digital portfolios, blog articles, and the various ways you communicate all contribute to your unique identity and image. Keyword phrases could be industry-related ("human resources"), role-related ("talent acquisition manager"), or results-related ("cut hiring costs"). Unaware of your personal brand?

Emotional Intelligence 136

Emotional Intelligence Transportation Value Proposition Financial Services 136

ACT

APRIL 11, 2023

While established brands spend thousands or millions on customer acquisition, they’re often notorious for slow or unhelpful customer support. There are several organic ways to connect with potential customers , from publishing high-quality blog posts to sharing behind-the-scenes videos on Instagram.

Small Business 52

Small Business CRM Media Customer Experience 52

Apptivo

MAY 10, 2022

Customer Acquisition Cost (CAC). For example, a KPI can be “acquire X customers per month”, X being defined by the monetary resources invested into paid marketing, the number of posts published on social media channels, etc. Customer Acquisition Cost (CAC). All About KPIs. Close Rate. Net Promoter Score (NPS). Abandonment Rate.

CRM 52

CRM Acquisition eCommerce Decision-making 52

PandaDoc

JULY 6, 2022

What to do at this stage : Optimize all your social media channels, curate different types of content (blogs, infographics, videos, etc.), What you need to do here is tell your customers that you understand their problems — and publishing niche-specific content is a sure way to send that message. Stage 2: Interest stage.

Sales 98

Sales Decision-making Customer Experience Value Proposition 98

ACT

APRIL 11, 2023

First things first—you don’t need a ton of money to publish superior- quality content. Also, promote the podcast on your company’s blog, social media profiles, and newsletters. A strong referral program can help you win customer loyalty and drive revenue without increasing customer acquisition costs.

Marketing 52

Marketing Small Business Supply Chain Publishing 52

PandaDoc

APRIL 3, 2023

LTV is also used for evaluating the customer acquisition cost (CAC), and the LTV-to-CAC ratio helps companies understand how efficiently they are acquiring customers. Customer acquisition cost (CAC) Customer acquisition cost is a metric that measures the cost of acquiring a new customer for a business.

e-Learning 52

e-Learning Sales Decision-making Acquisition 52

Hubspot Sales

NOVEMBER 21, 2018

This can be in the form of a blog, whitepaper, or video. Build links: Reach out to other publishers and ask them to link to your content to gain even more traffic with link building tactics. As a business owner , you’ll also need to optimize your customer acquisition cost.

Marketing 137

Marketing Advertising Decision-making Brainstorming 137