Red Star Kim

DECEMBER 18, 2023

The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. From the animated discussions I selected a few topics of focus – Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing. Top-down or Bottom-Up Strategy?

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

ACT

JULY 13, 2022

The second trait is that all successful agents are masters at client communication. Communicating with clients goes much further than simply bombarding potential buyers and sellers with messages and emails. Automate the boring stuff (like email marketing). Successful agents (and brokers!) Keeping track of clients.

Profitability 52

Profitability Communication Marketing CRM 52

Strategic Communications

MAY 13, 2022

What, at this point in time, given a particular communication tool and a particular target audience is the most compelling message you can send to convince the target to act? Strategic Communications is certified as a Woman-Owned Business Enterprise through the Wisconsin Department of Administration.). That’s your focus.

Communication 52

Communication Marketing Publishing Digitalization 52

Strategic Communications

DECEMBER 14, 2022

The business market is different. ” This distinction can represent challenges to companies not familiar with—or aware of—the distinctions between B2C (business to consumer) and B2B (business to business) advertising. .” Communication needs to be varied and constant. Communication needs to be varied and constant.

B2B 52

B2B Marketing B2C Advertising 52

Strategic Communications

MAY 2, 2023

With all of the recent buzz about Twitter—given Elon Musk’s takeover of the company and predictions of doom—I wondered if marketers’ usage of social media is declining. Isabel Ludick has had similar experience in using social media to help promote Excited Cats, a cat information blog, in her role as director of marketing.

Media 52

Media Marketing Advertising B2C 52

Flevy

JULY 6, 2022

Account-based Marketing (ABM) solutions are valuable to implement the ABM approach. These solutions can be combined with other Sales and Marketing systems, e.g. CRM or any Marketing Automation platforms , to better target and prioritize communications with key accounts. Account-based Advertising.

Marketing 109

Marketing Account Management Facilitation CRM 109

Strategic Communications

NOVEMBER 10, 2022

Yet they need to make an impact through their marketing and communication efforts. Digital marketing, though, represents significant opportunity for small businesses. Digital marketing is important to small business because it is easily accessible, cost effective, and has a broad reach. What Is Digital Marketing?

Small Business 52

Small Business Digitalization Marketing Advertising 52

Strategic Communications

SEPTEMBER 6, 2022

Marketing is a must-have for businesses of any kind and any size. In fact, all businesses are using marketing to some degree whether they know it or not. My dad often bragged that he “never had to advertise—which was true in terms of actually paying money to run ads of some sort. The Power of Marketing.

Marketing 52

Marketing Advertising Publishing Digitalization 52

ACT

OCTOBER 31, 2023

To make your customers feel special and turn them into brand loyalists, you must understand their preferences and tailor your marketing to their needs. Your website content, product listings, email messaging, and advertisements should be relevant to your audience’s interests to drive conversions. Why does it matter?

CRM 52

CRM Marketing Advertising Small Business 52

Strategic Communications

DECEMBER 5, 2023

Over the past several years a growing number of wineries, microbreweries and distilleries have been springing up around the country as entrepreneurs seek to address a growing market not simply for alcoholic beverages but for local destination experiences. How could you put experiential marketing to work for your organization?

Food and Beverage 52

Food and Beverage Marketing Retail e-Learning 52

Hubspot Sales

MAY 26, 2023

Define your target market. Before you start prospecting, it's essential to define your target market. Identify the type of prospects you want to attract and tailor your marketing strategy accordingly. This can help you engage with viewers and provide them with helpful information related to the real estate market.

Marketing 84

Marketing Advertising Media Software 84

Insightly

DECEMBER 14, 2023

Let’s explore the marketing operations career path and all of the opportunities that come with it. Marketing operations jobs encompass a diverse range of roles within the marketing field. These positions involve the behind-the-scenes coordination and execution of marketing strategies and campaigns.

Marketing 52

Marketing e-Learning Digitalization CRM 52

Insightly

DECEMBER 14, 2023

Let’s explore the marketing operations career path and all of the opportunities that come with it. Marketing operations jobs encompass a diverse range of roles within the marketing field. These positions involve the behind-the-scenes coordination and execution of marketing strategies and campaigns.

Marketing 52

Marketing e-Learning Digitalization CRM 52

Red Star Kim

JANUARY 16, 2023

On 12 th January Keith Hardie at the PM Forum hosted a presentation by Alastair Beddow of Meridian West on the 11 th Annual International Marketing Benchmark. The benchmark provided a snapshot of the views of 112 marketing and business development (M&BD) leaders at professional service firms (PSF). increase in marketing budget.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Apptivo

FEBRUARY 7, 2023

What is marketing funnel 4. How to create a marketing funnel 5. Why do businesses need marketing funnel 6. Footnotes You’ve probably heard a lot of people refer to the sales funnel or the marketing funnel. The idea of a funnel could be strange or perplexing to you if you’re new to marketing.

Marketing 81

Marketing Decision-making Advertising Prioritization 81

Strategic Communications

AUGUST 10, 2021

As a marketing professional, I’ve always been interested in new product introductions and advertising campaigns in general— how well do they work? It may come as a shock to some, but generating advertising awareness and preference is not enough—at least not from a big-picture “marketing” standpoint.

Advertising 52

Advertising Marketing Publishing Communication 52

ACT

APRIL 13, 2023

They failed to innovate and evolve with changing market dynamics. If you don’t want that to happen to your business, you must keep an eye on the fast-changing marketing trends in your industry and use emerging media and technology for effective communication and brand positioning. billion by 2030. billion by 2030.

Marketing 52

Marketing Artificial Intelligence Advertising Digitalization 52

Nutshell

SEPTEMBER 30, 2020

Marketers have a lingo all their own. While we marketing pros tend to keep things clear and simple with our clients, we’ll often use marketing slang terms as shorthand when trading tips with each other online or at networking events. Content Marketing. Hyperlocal Marketing. Advertorial. Demand Gen. Influencers.

Marketing 98

Marketing Advertising Media Digitalization 98

Strategic Communications

FEBRUARY 6, 2024

I taught advertising copy and design for a number of years at the University of Wisconsin-Eau Claire and one of the things I emphasized frequently with students was that ads should not be designed solely with the intent to entertain. The Super Bowl really serves as a platform for creative and clever advertising. The best ones do that.

Advertising 59

Advertising B2B Publishing Communication 59

Strategic Communications

DECEMBER 28, 2022

” Not as silly as it seems, and, in fact, many marketers fall short when it comes to setting precise goals for their efforts. “More” is Not a Marketing Objective. We went through a strategic planning process that involved a careful look at historical sales, demographics, and market share. Here’s why.

Marketing 52

Marketing e-Learning Healthcare Advertising 52

ACT

SEPTEMBER 12, 2023

That’s precisely where SMS marketing steps into the picture. But text message marketing isn’t the same as sending bulk SMS campaigns to people who don’t know about your brand. The initialism stands is short for using Short Message Service (SMS) messages to market your business.

Marketing 52

Marketing Small Business Internet Telecommunications 52

Strategic Communications

JANUARY 10, 2023

As we enter 2023, I can’t help but notice lots of commentary about what we can expect on a variety of fronts, including marketing. As I think about marketing in 2023, a few things spring to mind, maybe because I was doing a lot of reading about them during the last week or so of the year while I was enjoying some downtime.

Marketing 52

Marketing Artificial Intelligence Digitalization Advertising 52

Outbound Engine

OCTOBER 3, 2019

Marketers said they expect spending on social media to increase by 89% by 2022, according to this CMO survey. So what is social advertising, and why do you need it? . Before social advertising, buying leads was the norm. A Facebook page is not social advertising. The power of social advertising. The good news.

Advertising 47

Advertising Media Small Business Insurance 47

Nutshell

JULY 10, 2020

Real estate marketing online is the wild west. Real estate marketing is all about building your personal brand and creating an environment where your prospects feel comfortable reaching out to you, or “converting,” as they say in the biz. In the real estate marketing space, they’re the real deal. Be genuine. They should.

Marketing 126

Marketing Media Advertising CRM 126

Red Star Kim

AUGUST 14, 2023

Lawyers (compliance, anti-trust, commercial litigation, personal injury) and marketing professionals joined me at a recent MBL workshop on writing. How to create buyer personas that clarify your target market | SurveyMonkey Complexity Often we write about technical and complex topics. They engaged in writing exercises. And memorable.

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130

Outbound Engine

DECEMBER 4, 2019

It’s always a good time for business owners to think about the most effective small business marketing ideas. Here is a list of small business marketing ideas and tips to give you a competitive edge. If you’ve been neglecting your database, your entire marketing strategy could be off-kilter. Talk about opportunity lost!

Small Business 145

Small Business Marketing B2C Media 145

Sales Outcomes

AUGUST 8, 2022

Ad hoc marketing helps B2B marketing teams fill gaps in a marketing schedule, but ad hoc marketing is not a model that drives optimal marketing results and ROI; rather, the opposite. Ad hoc marketing consumes more time and money than a solid marketing plan and strategy.

Marketing 52

Marketing B2B Advertising Organization 52

Insightly

SEPTEMBER 6, 2023

Marketing automation tools, such as Insightly Marketing , can be especially useful when implemented thoughtfully and strategically. They play a crucial role in shaping the customer experience and the overall success of a business in the market. Customer Journey Marketing Customer journey marketing is not just a trendy buzzword.

CRM 52

CRM Marketing Digitalization Advertising 52

Insightly

SEPTEMBER 6, 2023

Marketing automation tools, such as Insightly Marketing , can be especially useful when implemented thoughtfully and strategically. They play a crucial role in shaping the customer experience and the overall success of a business in the market. Customer Journey Marketing Customer journey marketing is not just a trendy buzzword.

CRM 52

CRM Marketing Digitalization Advertising 52

Strategic Communications

AUGUST 16, 2022

” Not as silly as it seems and, in fact, many marketers fall short when it comes to setting precise goals for their efforts. We went through a strategic planning process that involved a careful look at historical sales, demographics, and market share. Your agency or internal marketing department thinks 500 is a reasonable target.

Marketing 52

Marketing e-Learning Healthcare Advertising 52

Strategic Communications

NOVEMBER 24, 2022

In a digital world where literally anyone can be a “publisher,” I’m often asked why (or if) public relations (PR) is still important for marketers. Which is the fourth way we’re influenced—through advertising/marketing. PR is important to marketers. Best Practices in Influencer Marketing.

Marketing 52

Marketing Publishing Digitalization Advertising 52

Hubspot Sales

JUNE 4, 2020

Marketing, as a concept, is devoted entirely to propping up, promoting, and facilitating another facet of a company's business operations — sales. The object of any marketing effort is to drive demand and generate revenue. How do you know if a specific marketing campaign was effective? That much is obvious.

Marketing 77

Marketing Advertising Sales Media 77

LinkedFusion

SEPTEMBER 11, 2023

Thankfully, this is where outreach marketing can save the day! In this blog we will walk you through outreach marketing strategies that will help you generate high-quality leads. What is outreach marketing? You could already be familiar with inbound marketing as a company manager or owner. Create persuading emails.

Marketing 52

Marketing Advertising Media B2C 52

Red Star Kim

FEBRUARY 12, 2024

How does this material fit within your overall marketing or sales strategy? Test it – Your marketing people can help you with A/B testing to see which works best Repurpose – How can the writing be used elsewhere? During the session we created our own persuasive writing checklist – here are the highlights. What do you hope to achieve?

Media 130

Media Financial Services Advertising Decision-making 130

Nutshell

JANUARY 30, 2020

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. We’ve got your back, marketers! Newsletters are near the top of the marketing funnel. Skip Ahead: Newsletter distribution.

CRM 155

CRM Marketing Decision-making Advertising 155

Nutshell

MAY 6, 2020

Now is a perfect time for taking care of those backburner tasks, like writing that blog post you’ve been thinking of, or redoing your marketing funnel. Since the shelter in place orders, people’s lives have become much more digitized, with virtual meetings and online video communication becoming more commonplace. Email marketing.

Marketing 121

Marketing Advertising e-Learning Media 121

Apptivo

APRIL 6, 2022

Email marketing is one of the most popular and comparatively cost-effective methods of marketing in today’s era. Usually, the cost of advertising is calculated with,” how many ads you will buy?” or “What is the cost to advertise n number of times” or otherwise “how much does it cost to advertise during the prime time?”

Marketing 52

Marketing Advertising Communication Digitalization 52