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The Importance of Finding Focus for Your Marketing Communication Efforts

Strategic Communications

The white paper needed to include: a focus on the new national campaign theme, a focus on the new local campaign theme, a focus on the areas served, a focus on the organization’s new direction for the coming year, a focus on…OK, hopefully, you get the point. If you focus on everything, you’re focused on nothing!

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13 Executive Dashboard Examples Organized By Department

ClearPoint Strategy

If there is one phrase that represents both enormous potential and challenges to organizations today, it is big data. When done right, dashboards provide valuable insight into the health of an organization and strongly influence executive decision making. And yet data-driven decision making is more important than ever. Click To Tweet.

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CRM Lead Management Tips

Insightly

CRM software allows organizations to centralize and organize customer data, like contact information, communication and purchase history, miscellaneous preferences, and more. Consider your CRM a hub for managing customer relationships, facilitating communication, and driving sales growth. Why is Lead Management Important?

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Should You Brand Your Small Business or Solo Practice? Of course—before someone else does…

Strategic Communications

It’s an issue that I find that many people—even very smart business people and sometimes even extremely smart communication professionals, don’t really fully understand. That’s true whether you’re a Fortune 100 global organization, a small to medium-sized business, a “mom and pop” shop, or a solopreneur.

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Implementing Account-Based Selling in Your Sales Process

Arpedio

Multi-Channel Engagement Implement a multi-channel approach to engage with key stakeholders across various platforms, including email, social media, and targeted advertising. Tailor your communication strategy based on the preferences of each account, ensuring a seamless and integrated experience.

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Target Account Selling Demystified

Arpedio

Target Account Selling (TAS) is a strategic sales methodology that prioritizes the identification, engagement, and cultivation of relationships with specific high-value target accounts. Ultimately, TAS empowers organizations to not only meet but exceed their revenue targets while delivering exceptional value to their most coveted clients.

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Research update on the most in-demand soft skills

Red Star Kim

But since 2007 companies advertising C-suite openings have increasingly emphasised the importance of social skills and de-emphasised operational expertise. Diversity and inclusion (communicating for D&I) is covered well here Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com) ).