The Challenge of Selling Expertise (Not Product)
Strategic Account Management Association
JUNE 30, 2021
Harvey Dunham: We are asking the smartest customer-facing people in B2B how to become trusted advisors to customers they cannot afford to lose. Harvey Dunham: We are asking the smartest customer-facing people in B2B how to become trusted advisors to customers they cannot afford to lose. This interview is based on a recent SAMA podcast.
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