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The Challenge of Selling Expertise (Not Product)

Strategic Account Management Association

Harvey Dunham: We are asking the smartest customer-facing people in B2B how to become trusted advisors to customers they cannot afford to lose. Harvey Dunham: We are asking the smartest customer-facing people in B2B how to become trusted advisors to customers they cannot afford to lose. This interview is based on a recent SAMA podcast.

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What is Stakeholder Mapping in Sales?

Upland

Stakeholder mapping in sales is the process of mapping out key decision makers within the buying group of the account you are looking to do business with. In stakeholder mapping, you need to: Define stakeholder goals: what are their biggest priorities? That’s largely due to expanding buying groups.

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Influence Mapping: Why it’s Necessary to Your Sales Strategy

Upland

What if you could understand who really holds the power to move a deal forward? An influence map is a visual tool that helps you identify and understand the stakeholders who have a say in your project or decision. Understand the relationships between stakeholders and how they influence each other. What is an Influence Map?

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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

Form an organizational capability around co-creating products and solutions with our customers Redesign our philosophy around our customers’ needs Make a positive business impact on our customers’ operations Ingrain a deeply customer-centric vision and mission for sales. Responding to Market Shifts. Garnering Executive and External Support.

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Break & Glue: The art of capturing complex mega-strategic accounts in CRM to get the most from account planning tools 

Strategic Account Management Association

As a SAM, you may be thinking, “This sounds like a no-brainer.” But what if you are dealing instead with a massive, intricately complicated account? If you are a SAM assigned to a complex mega-strategic account, you will be targeting different levels across multiple geographies and lines of business at your customer.

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5 Pieces of Advice Every Sales Leader Needs to See in 2024, According to Modern Sales Leader 25 Winners

Hubspot Sales

Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Recently, HubSpot presented the inaugural Modern Sales Leader 25 award — a distinction recognizing 25 sales and revenue pioneers, working at the forefront of their fields. Let’s dive in. Let’s dive in.

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5 Principles of Partnership: What they are and Why they Matter

Upland

You can think of these five principles as the bedrock for the foundation of your future working partnership. Rather, it’s vital to the success of each and every deal we make. Understanding the principles of partnership is essential to building lasting business relationships with customers.