Strategic Communications

JANUARY 17, 2024

Artificial Intelligence (AI) is revolutionizing the marketing landscape, offering unparalleled opportunities for innovation, precision, and personalization. As AI technology advances, the digital marketing space is set to become even more dynamic and personalized, rewriting the rules of customer engagement and brand loyalty.

Artificial Intelligence 59

Artificial Intelligence Marketing e-Learning Digitalization 59

Red Star Kim

JANUARY 16, 2023

Marketing via social and digital channels. Investing in automation and artificial intelligence (AI). Spend focused on BD technology, social media/web site and thought leadership. Social media and web site. Accelerated digital experience. New skills (especially data analytics and digital).

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Red Star Kim

FEBRUARY 12, 2024

Or to convert it into a format suitable for different media. Use in different media. 17% What is great writing (fundamentals) 33% Persuasive writing 17% Communications strategy 17% Writing for digital media 17% Writing tools (including AI) How good is your grammar and use of English? What colours to use? Recirculate.

Media 130

Media Financial Services Advertising Decision-making 130

DemandFarm

MAY 25, 2023

For those of you who haven’t guessed, the right answer is digital transformation. Building a Digital Mindset Digital transformation is the integration of digital technology into various aspects of an organization. We’ve all been Brendon or Sarah or any of the others to some degree or another. Before and after what??

Account Management 52

Account Management Digitalization Key Account Management Digital Transformation 52

ACT

APRIL 13, 2023

If you don’t want that to happen to your business, you must keep an eye on the fast-changing marketing trends in your industry and use emerging media and technology for effective communication and brand positioning. Artificial intelligence In 2022, AI went mainstream with ChatGPT and Dall.E For example, using Act!,

Marketing 52

Marketing Artificial Intelligence Advertising Digitalization 52

Red Star Kim

MARCH 6, 2023

Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director). And we analyse the analytics from our digital marketing performance. Often we identify trends by placing a line of best fit across the dots on a chart.

Strategic Thinking 130

Strategic Thinking Cybersecurity Digitalization Stakeholders 130

Strategic Communications

NOVEMBER 21, 2022

Content–from social media posts, to blog posts, website content, case studies, white papers, ebooks, etc., Turn your response into a social media post, FAQ, or use it as the starting point for a blog post. If you respond to HARO , Profnet , or Qwoted queries use the content you submit as the basis for social media or blog posts.

Artificial Intelligence 52

Artificial Intelligence Media Digitalization Communication 52

DemandFarm

JULY 26, 2023

Sales automation is the process of leveraging software and digital tools to automate a wide range of sales processes from email marketing, to lead generation and sales forecasting. The most widely used tools for sales automation leverage artificial intelligence (AI) and include chatbots, virtual assistants, email, and appointment automation.

Artificial Intelligence 52

Artificial Intelligence Energy and Utilities CRM Sales 52

Zendesk

DECEMBER 8, 2021

Businesses need to gain a clear understanding of the type of digital interactions customers want instead of relying on intuition. Many consumers believe that the companies they purchase from could afford to upgrade their CX—particularly in the digital space. Only 19% of consumers believe customer service is exceeding expectations.

Artificial Intelligence 98

Artificial Intelligence Digitalization Communication Media 98

DemandFarm

APRIL 28, 2023

A recent Salesforce study revealed that over 95% of sales operations professionals and sales leaders believe that Artificial Intelligence (AI) coupled with automation gives sales reps more time to focus on selling. The profiling is done by analyzing data from various sources like CRM systems, social media and website interactions.

Artificial Intelligence 52

Artificial Intelligence Key Account Management Decision-making Account Management 52

Zendesk

APRIL 3, 2023

Retail customer engagement is all the ways a brand interacts with its customers across digital and physical channels. This includes in-store, ecommerce websites, social media, advertising, the metaverse, email, live chat, phone support, and more. While this seems simple in theory, it’s a bit more complex in practice.

Retail 98

Retail eCommerce Digitalization Artificial Intelligence 98

DemandFarm

JULY 26, 2023

Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management As digital Key Account Management grows in relevance, many organizations find themselves confounded by the question of whether obtaining new customers is more important than retaining existing key clients.

Key Account Management 40

Key Account Management Account Management Digitalization Management 40

Red Star Kim

FEBRUARY 1, 2024

CX (Client Experience) remains the clear focus for CMOs and BD leaders Priorities for the marketing and BD team Making improvements to client service/experience (50%) Obtaining feedback from clients (39%) Providing training and support for fee-earners (33%) Improving/establishing account management (30%) Relaunching or refreshing the firm’s brand (..)

Marketing 130

Marketing Leadership Profitability Digitalization 130

QYMATIX

JUNE 29, 2021

If you landed in this post, you probably know what predictive analytics (PA) is, how it relates to artificial intelligence and what benefits you can expect. Digital pioneers are already turning megatrends into concrete projects.” That’s how it was with Internet use, smartphone use, and social media.

B2B 52

B2B Artificial Intelligence Digitalization Software 52

DemandFarm

JULY 26, 2023

Sales automation is the process of leveraging software and digital tools to automate a wide range of sales processes from email marketing, to lead generation and sales forecasting. The most widely used tools for sales automation leverage artificial intelligence (AI) and include chatbots, virtual assistants, email, and appointment automation.

Artificial Intelligence 40

Artificial Intelligence Energy and Utilities CRM Sales 40

Apptivo

MAY 4, 2022

Contact centers include call centers and other customer contact channels such as emails, chatbots and social media. Use of IVR (Interactive voice response systems): Contact centers usually use IVR as a digital assistance that operates during a phone call through keypad entries and vocal prompt messages. Future of Contact centers.

Artificial Intelligence 52

Artificial Intelligence Telecommunications Media CRM 52

ACT

JANUARY 13, 2023

Artificial Intelligence . Artificial Intelligence (AI) will continue to be popular in 2023. Adding new channels to engage with new customers —such as social media messaging, chatbots, and SMS—allows buyers to get the fast response they are looking for. Remote onboarding. for free for 14 days.

Cybersecurity 52

Cybersecurity Small Business Artificial Intelligence Onboarding 52

SBI Growth

AUGUST 20, 2019

These trends gradually evolved over the past decade as more and more businesses jumped on the bandwagon; ultimately paving the way for the next truly revolutionary tool in marketing: Artificial Intelligence (AI). Read on to.

Artificial Intelligence 72

Artificial Intelligence Marketing B2C Banking 72

Strategic Communications

OCTOBER 10, 2023

ChatGPT is a form of generative AI—“a type of artificial intelligence technology that can produce various types of content including text, imagery, audio and synthetic data,” according to George Lawton in an article from TechTarget. Shafqat Islam is CMO at Optimizely, which is a digital experience platform.

Artificial Intelligence 52

Artificial Intelligence Media Publishing Brainstorming 52

Strategic Communications

JUNE 10, 2023

For example, if you’re writing an article about the latest trends in artificial intelligence (AI) for B2B marketing, you might want to interview AI experts, marketing professionals with experience in AI-driven campaigns, or researchers specializing in AI applications.

Artificial Intelligence 52

Artificial Intelligence B2B Publishing Leadership 52

SalesPop

MAY 12, 2021

Sales automation is about automating repetitive, time-consuming sales tasks that can be easily carried out by software, artificial intelligence (AI), and other smart devices. Day 2 – Connect with them on social media. Send a connection request on social media with a tiny message to headstart. What is Sales Automation?

Sales 98

Sales Media Artificial Intelligence Digitalization 98

Hubspot Sales

SEPTEMBER 19, 2023

McKinsey Institute reports that one-fifth of sales functions could be automated with artificial intelligence (AI). How it works : AI tools draw from public information like social media accounts, databases like Crunchbase, and search engines. If these tasks make you groan inside (or out loud), you aren’t alone.

Artificial Intelligence 107

Artificial Intelligence CRM Sales Meetings 107

Mercuri International

MAY 23, 2023

To say that we are living in a time where artificial intelligence (AI) is becoming increasingly relevant is a masterpiece of understatement. For example, working with digital twins as a sales tool — a virtual model designed to accurately reflect a physical object, relationship, or ecosystem. Create digital twins.

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52

Showpad

APRIL 23, 2021

In fact, in a Forrester blog post, the author cited the organization’s official definition for sales readiness , in part, as being “digital tools that increase sellers’ and managers’ effectiveness through practice, coaching and collaboration.”. Artificial intelligence, smart sales enablement and next-generation sales readiness.

Artificial Intelligence 52

Artificial Intelligence Sales Digitalization Decision-making 52

Strategic Communications

JUNE 2, 2023

Generative AI, also known as Artificial Intelligence, is a type of machine learning that uses algorithms to create new and unique content. This technology can be used to create a wide range of content including blog posts, social media captions, emails, and even product descriptions. What is Generative AI?

Marketing 52

Marketing Artificial Intelligence B2B e-Learning 52

Hubspot Sales

MAY 15, 2020

Consumers increasingly expect customized products and, thanks to advances in digital and manufacturing technology, brands can enable them to personalize or customize products they want online. Social media is a driving force behind mobile sales. These figures reflect the high demand for personalized services.

eCommerce 145

eCommerce Supply Chain Retail Artificial Intelligence 145

SuperOffice

APRIL 19, 2021

Every email, social media conversation , live chat request , and customer support ticket is logged in a CEP. Investing in a CEP allows you to significantly improve the experiences you offer to your customers through digitalization and automation via a variety of communication channels. Like it or not – the future is digital.

Artificial Intelligence 110

Artificial Intelligence Customer Experience Communication Digitalization 110

Showpad

OCTOBER 21, 2019

Leading the pack in automation technologies are artificial intelligence (AI) and its more advanced variant, machine learning (ML). Artificial intelligence and machine learning may seem like futuristic technologies, but they are very real in today’s business landscape. But how does that happen?

Artificial Intelligence 53

Artificial Intelligence Logistics Sales Software 53

QYMATIX

MARCH 15, 2022

Without a digital tool, this feat would not be possible. Content and digital marketing are essential to reach them and influence them. Lastly, in Germany, three-quarters of all B2B companies are already employing social media for sales. What is social media nowadays is not high-tech? Second example. The constant change.

B2B 40

B2B Marketing Artificial Intelligence CRM 40

QYMATIX

JUNE 21, 2022

Due to increasing digitization, sales is currently in a phase of upheaval between analogue and digital channels. To achieve this goal, the potential of new digital tools must be fully exploited. Since implementing the first CRM databases in the 1990s, digitization has been making its way into the sales arena.

B2B 40

B2B Artificial Intelligence Sales Digitalization 40

PandaDoc

MAY 8, 2018

Integrated appointment scheduling allows companies to engage directly with potential buyers across many digital platforms, offering them the option to book a sales appointment or consultation quickly and on their schedule. IBM Watson employs Artificial Intelligence in appointment scheduling. Conclusion.

Artificial Intelligence 66

Artificial Intelligence Decision-making Meetings Profitability 66

Strategic Communications

JANUARY 12, 2021

Topping the list are the increasing use of chatbots, a focus on voice search engine optimization (VSEO) and technologies augmented with artificial intelligence (AI). Growing Use of Artificial Intelligence . 21st Century Secrets to Effective PR: Tips and Best Practices for Gaining Media Exposure.

Artificial Intelligence 59

Artificial Intelligence Marketing e-Learning Advertising 59

Red Star Kim

MAY 2, 2023

Diversity and inclusion (communicating for D&I) is covered well here Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com) ). Contact mpf@pmint.co.uk The post Research update on the most in-demand soft skills appeared first on Kim Tasso.

Emotional Intelligence 130

Emotional Intelligence Leadership Decision-making Publishing 130

Zendesk

FEBRUARY 12, 2024

These digital platforms bring together a diverse range of perspectives from industry experts, CEOs, consultants, and front-line service providers, who discuss emerging trends, challenges, and effective solutions in customer service and support.

Customer Experience 52

Customer Experience e-Learning eCommerce Artificial Intelligence 52

Strategic Communications

JULY 11, 2023

Artificial intelligence. Digital game creators were early adopters of metaverse-related technology and continue to be on the cutting edge as they compete to attract and retain the attention of gamers. Machine learning. Virtual reality. Augmented reality. Mixed reality. The opportunities can be both exciting and overwhelming.

Internet 40

Internet e-Learning Retail Digitalization 40

SmartKarrot

MAY 13, 2022

Digital disruption affects every industry and every business, including B2B companies. Do you know what impact digital disruption can put on B2B companies? Social Media – disrupted the traditional models of advertisement Cloud Computing – disrupted the internal working environment of companies. If not, check out this blog today!

Digitalization 10

Digitalization B2B Innovation Advertising 10

Zendesk

APRIL 2, 2021

But Gen Z members are the true digital natives, having grown up with smartphones in their hands. While older consumers tend to favor traditional channels such as phone and email, younger buyers are increasingly open to newer, digital alternatives. Self-service goes hand-in-hand with artificial intelligence.

Artificial Intelligence 98

Artificial Intelligence Digitalization Customer Experience Decision-making 98