article thumbnail

Digital Marketing update webinars (June 2023)

Red Star Kim

Things continue to move at pace in the world of digital marketing and marketing automation (MarTech). Digital Marketing update webinars (June 2023). He reflected that your web site is your primary digital asset. Social media Primarily used on a person-to-person basis to endorse a B2C or B2B brand in front of a wider audience.

article thumbnail

Is B2B Marketing Fulfilling Its Revenue Growth Mandate?

Customer Think

Many B2B company leaders now expect marketing to drive revenue growth, and B2B marketing has evolved in response to this expectation. But has it changed enough to meet the revenue growth mandate? Data from “The CMO Survey” suggest that more change may be needed.

B2B 72
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

2022 Midpoint: Solving the Top 5 B2B Sales Challenges

Insightly

That’s especially true in the world of B2B sales, where deals have traditionally closed over meetings, handshakes, and other face-to-face interactions. . Performance suffers as depleted teams struggle to meet revenue goals. How do sales meetings work when my prospects work remotely? Adjust tactics for digital leads.

B2B 98
article thumbnail

Nine insights: Sales processes and selling skills for targeting and meetings

Red Star Kim

Last week, we welcomed UK and international delegates to a PM Forum digital workshop on “Selling Processes and Sales Skills for Marketing and BD Professionals”. Behaviour in sales meetings). Numerous B2B (and B2C) sales processes were considered – from proprietary sales frameworks to firm-specific processes. Sales meetings.

Meetings 100
article thumbnail

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. How can sales organizations meet the buyer along the journey at the perfect time?

article thumbnail

Intelligent, Predictive Pricing: the Key to B2B Wholesale Success

QYMATIX

In particular, the companies surveyed see themselves threatened by digital platforms when it comes to pricing (62%). Manufacturers are increasingly recognising and embracing the appeal of digital channels to end customers. . Manufacturers are increasingly recognising and embracing the appeal of digital channels to end customers.

B2B 40
article thumbnail

What type of B2B sales will still exist in 50 years?

QYMATIX

What long-term influence does digitisation have on B2B sales? Sales today – Digitalization drives sales forward – faster. Key Account Managers can now call clients in seconds – even to meet them virtually thanks to video and webinars. Meetings face to face are becoming a rare commodity. Click To Tweet.