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Character Matters: Learn How to Become a Better SAM

Strategic Account Management Association

This same belief rang true in the world of sales training. In the past, sales has done a disservice by being in the business of creating human doings not human beings. SAMS too can benefit from self-awareness especially as we are exiting COVID in a world of post certainty. This creates a culture of accountability.

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Enablement is Hard. Do It Anyway.

Mike Kunkle

The goal of “enablement,” whichever term you use for it (sales, revenue, buyer, buying, performance, other) is ultimately to improve organizational performance. There are also other factors at play, such as product-market fit, strategy, the chosen sales model, organization design, or lack of top-down support, that also influence our work.

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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

In the first post of this series , we discussed the importance of establishing a SAM Center of Excellence (COE) to enable the SAM journey’s evolution, sustainability and agility. Leading the organizational customer-centric culture. It is said that “culture eats strategy for breakfast” and is key to talent retention.

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Building and optimizing your diverse, multifunctional “Dream Team”

Strategic Account Management Association

It’s going to stretch the team to achieve their best. Social influence is at the core of where our culture is going, so building the capability to show up that way and to lead that way is going to be incredibly important. Here are three best practices. #1: It’s going to produce new ideas. We have to build resiliency.

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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

This post focuses on the first pillar, establishing a Center of Excellence, as the lighthouse to the strategic account management journey. Understanding strategic account management is essential for the members of a COE who need to appreciate that it is a business model, not a sales model, and requires change management.

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Unleashing Growth: Overcoming 7 Common Barriers to Sales Transformation

Mike Kunkle

In the ever-evolving landscape of business, the role of Chief Revenue Officers (CROs) or senior-most sales leaders (by any title), has never been more critical. These architects of growth are tasked with navigating complex market dynamics, driving revenue streams, and fostering a culture of success. This is a definite growth killer.

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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

SAMA and Boston Consulting Group partnered in May 2020 to conduct a study aimed at discovering the early changes to customer expectations for sales organizations as a result of the COVID pandemic. Indicators show that much of the sales process can — and should — be automated through technological advancements. Are you customer-centric?