Remove 50-powerful-sales-questions
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Persuasive writing checklist

Red Star Kim

How does this material fit within your overall marketing or sales strategy? Use power words. Highlight the key points – Remember the power of three Adjust the tone of voice – Formal or informal? Use the active tense Pique their curiosity – Pose questions. What do you hope to achieve? Develop empathy. Stimulate the senses.

Media 130
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Achieve more engagement and buy-in: Relationships, Plan, Expectations, Benefits, Persuasion and Training

Red Star Kim

And we can ask questions Why are questions so important? Questioning skills) (kimtasso.com). That’s the nature of the often long and protracted sales cycles in professional services. Taking time to learn about fee-earners – their work, their clients, their priorities, their motivations – is the starting point.

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The many colours of B2B sales performance

KAM With Passion

Why a new blog on sales performance? To answer this question, let’s use an analogy. Therefore, like these archaeologists, who have not been afraid to go against a dominant doctrine, the KAM WITH PASSION blog will invite its readers to change their perspective and take a broader view on sales performance.

B2B 130
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Telephone call challenges: Emotions, data, selling and follow up

Red Star Kim

Recent research (from Challenger Sales and Insight Selling Insight selling – building on consultative selling models (kimtasso.com) ) suggests that whilst solution and consultative selling approaches are effective, the most successful approach is Challenger/Insight selling where you educate and challenge the client and provide new insights.

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How to engage fee-earners in the M&BD planning process?

Red Star Kim

It’s rare to have a sales team in professional services as they do in other sectors. Question your assumptions and approach – Marketing and business development professionals need a detailed plan addressing all the issues in the marketing planning process. Ask questions that will guide them through the planning process.

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How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

Red Star Kim

One delegate question was “ What tips to engage fee earners with investing time and data into the CRM systems?”. Key points raised here included the need to reflect client interests, to differentiate and the power of niches. A campaign approach ensures continuity of messaging in the run up to, during and after key events.

Marketing 130
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6 Sales Performance Metrics that Drive Revenue

Brooks Group

In the dynamic world of sales, where every decision can make or break a deal, harnessing the power of data is critical. As a sales leader or sales manager, your ability to navigate the complex terrain of market trends, team performance, and individual contributions hinges on a crucial tool—sales metrics.

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