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Blog Post: Power of Look-Alike Modeling

NG Data

Marketers face a challenge in identifying and retaining customers, and look-alike modeling (LAM) using AI can help define and target audiences effectively. LAM analyzes metrics to predict receptive customers, but tailoring interactions for individualized journeys is crucial.

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Blog: The Power of a CDP in Banking Digital Transformations

NG Data

Banks face challenges in managing their legacy cores and personalizing customer experiences. The Intelligent Engagement Platform, a sophisticated customer data platform, allows for targeted marketing strategies and highly targeted interactions to enhance customer experiences.

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How an industry-by-industry approach revolutionized Panasonic’s sales enablement | Maestros of Modern Selling Blog Series

Showpad

They designed new industry research methods that include both customers and sales reps. They overhauled their sales enablement platform, building resource hubs around specific industries. The technology giant had already decided to invest in a sales enablement platform, which was live when the pair joined.

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How Tom Carter at Kaiser Permanente Empowers Sales to Have Strategic Conversations | Building Modern Sellers Blog Series

Showpad

My passion is around creating customer value—and I saw an opportunity to do this at Kaiser Permanente. . Gartner and all the other big research giants out there say more than 60% of the research customers are doing is all digital before they even want to be contacted by a salesperson. .

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What is Buying Intent?

Upland

Buying intent , also known as purchase intent, refers to the likelihood and inclination of a potential customer to make a purchasing decision. In this article, we will take a closer look at buying intent and its role in helping you navigate today’s intricate web of customer preferences, expectations, and buying behaviors.

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From Typewriters to AI: Leadership Over the Past 60 Years

MDI Training

Platforms like TikTok are redefining media consumption, fueled by the creativity and engagement of a new generation. Her responsibilities include writing blog entries and creating videos in both English and German for our site. Click below to access our AI-generated version of this blog article!This

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6 Reasons Why Blogs Produce More Leads

SBI Growth

When I ask about inbound marketing and what they are doing about content marketing, things like publishing a blog , their eyes glaze over. In other words, content marketing is communicating with your customers and prospects without selling. Let’s take a closer look at blogs and why they are so effective in producing leads.