Remove Blog Remove Co-Creation Remove Innovation Remove Sales
article thumbnail

Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. SAMA and Boston Consulting Group partnered in May 2020 to conduct a study aimed at discovering the early changes to customer expectations for sales organizations as a result of the COVID pandemic. Turning lemons into lemonade.

article thumbnail

Ten insights on the future of SAM

Strategic Account Management Association

Panelists: Jennifer Stanley, Partner, McKinsey & Co.; Sales and account management – no longer an expense but an investment. While firms once viewed sales as an expense, in this environment it’s clearly an investment. SAM will become (if it isn’t already) the standard bearer for all sales. Centers of Excellence (CoE).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

Disruption Leads to Innovation. Disruption, although most times unwelcome, gives way to innovation. Could the mother of creativity and innovation, in fact, be disruption? Companies are seeking interactions with customers that bring them new insight, knowledge, ideas and innovations.

article thumbnail

How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

Form an organizational capability around co-creating products and solutions with our customers Redesign our philosophy around our customers’ needs Make a positive business impact on our customers’ operations Ingrain a deeply customer-centric vision and mission for sales. Its mission is to handle defined strategic key accounts.

article thumbnail

Key Account Manager or Strategic Ecosystem Leader?

Arpedio

Back to blog. The KAM must manage a program and lead the business strategy across internal stakeholders and the value co-creation with the stakeholders at their key accounts – not a trivial endeavor. SAMA is an industry resource and community for KAM and SAM sales personnel and leaders. October 11, 2021. October 11, 2021.

article thumbnail

10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

I’m surprised at inward looking nature of the highest-ranked factors and how low both technology and innovation appear to be on firms’ agendas. I’m surprised at the apparent relative lack of innovation and creativity here. Client Experience (CX) and thought leadership remain top business development priorities.

Marketing 130
article thumbnail

Book review – Managing Brands

Red Star Kim

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.