Red Star Kim

MARCH 24, 2023

It was a full house at the March workshop on “Practical and Professional Skills for Marketing and Business Development (M&BD) Assistants” although almost all delegates were from law firms across the UK. Roles, satisfaction and aspirations of Marketing and Business Development (M&BD) Assistants.

Marketing 130

Marketing Digitalization Communication Media 130

Red Star Kim

DECEMBER 12, 2023

In early December (and despite the train strike), we gathered at the offices of London | Simmons & Simmons (simmons-simmons.com) for a workshop on “Future Marketing and Business Development Manager”. Future Marketing and Business Development Manager: Connections, Collaboration, Context, Creativity, Cause and Continuous learning.

Marketing 130

Marketing Emotional Intelligence Management Leadership 130

Red Star Kim

JUNE 12, 2023

Things continue to move at pace in the world of digital marketing and marketing automation (MarTech). Digital Marketing update webinars (June 2023). He went on to outline steps in the marketing chassis. Blog posts should appear at least once a week but ideally 3-4 times a week. It must incorporate trust (i.e.

Digitalization 130

Digitalization Marketing Advertising B2C 130

Red Star Kim

SEPTEMBER 29, 2023

The September PM Forum workshop on “ Professional and Practical Skills for Marketing and Business Development (M&BD) Assistants” was attended by 18 delegates from legal, accountancy, consultancy and actuarial firms. Differentiation is a critical aspect of professional services marketing and is no different in personal brands.

Marketing 130

Marketing Stakeholders Digitalization Communication 130

SBI Growth

MARCH 26, 2020

Market-leading CEOs work closely with their leadership teams to maintain strong and transparent communication with not only their customers but also their employees. Every employee is an ambassador of the brand, and without clear guidance and communication internally, external messages.

Communication 135

Communication Leadership Marketing B2B 135

Red Star Kim

FEBRUARY 14, 2023

At the start of February it was a full house of delegates from accountancy, law and consultancy firms (including from Hong Kong) at the PM Forum ’s “Coaching and Consulting skills for marketing and business development professionals”. highcaliberbranding.com) Why are you hiring a marketing consultant? Here’s 10 Things To Look For.

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130

Red Star Kim

DECEMBER 2, 2022

It was a full house at November’s PM Forum workshop for Proactive Marketing and Business Development Executives. Release time to become a more proactive Marketing and Business Development Executive. Prioritise – Use marketing and business development plans (and your line manager) to focus attention and identify priorities.

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

Red Star Kim

DECEMBER 5, 2023

In November it was a full house for the PM Forum’s Proactive marketing and business development executive online workshop. Proactive marketing and business development executives – CRM, internal engagement and career insights. CRM and Marketing Automation Software for SMBs | Act! However, there are limitations compared to Canva.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Arpedio

DECEMBER 19, 2023

The vital role of Customer Success in Account Management Explore ARPEDIO's Account Management Software ← Back to blog In recent times, companies have come to realize the significance of aligning their customer success and account management strategies. Check out ARPEDIO’s Account Management solution here. Superior together.

Account Management 52

Account Management Communication Management Artificial Intelligence 52

Red Star Kim

JULY 11, 2022

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Some reported that the reward systems worked against initiatives that reach beyond the immediate client and market focus of individual fee-earners (e.g. For example: Internal communication – Why, how and what (kimtasso.com).

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Customer Think

NOVEMBER 7, 2023

Many marketing pundits argue that companies should make environmental and social “purpose” an integral part of marketing communications. Read on to learn why you should approach purpose marketing cautiously.

Marketing 69

Marketing B2B Communication Digitalization 69

Red Star Kim

AUGUST 30, 2022

Once a year I have to produce four reflective learning statements for the Chartered Institute of Marketing (CIM) in order to maintain my Chartered Marketer status as a Fellow of CIM. Marketing Continuing Professional Development (CPD) – The power of reflection? Integrated marketing communications.

Marketing 130

Marketing Digitalization Insurance Communication 130

ACT

APRIL 2, 2024

The stats around marketing automation make a compelling case for its use. Studies show that effective automation can improve productivity and increase marketing ROI. Are you ready for marketing automation? Are you ready for marketing automation? Do you have access to quality marketing and sales content?

Marketing 52

Marketing B2C eCommerce Decision-making 52

Showpad

NOVEMBER 16, 2021

Meet Matt Ondrejko, Vice President of Global Marketing at Valmont Industries. If you go into it thinking you’re going to have a hybrid approach with some digital capabilities but also the traditional path of print marketing and everything else, people will fall back on what they know and are comfortable with.”.

Digital Transformation 98

Digital Transformation Digitalization Marketing Sales Environment 98

Red Star Kim

DECEMBER 14, 2022

for a day workshop on “Future Marketing/BD Manager” with PM Forum. Future Marketing/BD Manager – Build your personal brand and increase your strategic contribution. Complete my CIM qualifications (alternatively: Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com) ). Increase my strategic contribution.

Marketing 130

Marketing Management Interpersonal Skills Profitability 130

Strategic Communications

FEBRUARY 12, 2024

For a recent blog post , for instance, I asked it to give me a list of successful AI-driven marketing campaigns. About Us Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. on various topics.

Marketing 59

Marketing e-Learning B2B Publishing 59

Red Star Kim

AUGUST 29, 2023

How might we use the EAST framework for behavioural nudges in marketing? It helps you apply behavioural science to increase the likelihood of your proposed behaviour change being effective. Change management). Change management) appeared first on Kim Tasso.

Management 130

Management Marketing Decision-making Government 130

Customer Think

JUNE 1, 2023

Summer is right around the corner, which means people are looking for sales promotions from their favorite brands – be it a new seasonal wardrobe, outdoor furniture for the backyard, flights to the beach, and more. Consumers are searching for the best deals earlier than ever: a recent survey from Optimove found 56% of shoppers […]

Communication 59

Communication Marketing Sales Digitalization 59

Red Star Kim

MARCH 17, 2023

A fellow tutor at Cambridge Marketing College – Neil Wilkins – has completed significant research into marketing in the metaverse. I’ve tried to summarise his key points here: Marketing in the Metaverse – An opportunity for professional services firms? He shared his views at a webinar earlier today. The Metaverse opportunity?

Marketing 130

Marketing Transportation Leadership Digitalization 130

Scovel

AUGUST 30, 2021

Hello, in this video, we will discuss the alignment of sales and marketing in organizations. In many organizations, sales and marketing are two different departments within. However, it will be great if we can strike a balance between sales and marketing and involve them as partners to win customers and to increase revenue.

Negotiation 52

Negotiation Meetings Marketing Stakeholders 52

Apptivo

FEBRUARY 16, 2023

Why is automation the smartest choice for email marketing? When it comes to businesses, much of the progress in automation is happening in marketing – directed at raising brand awareness and converting leads into sales. Why is automation the smartest choice for email marketing? Go Automatic! Email automation: Gist 3.

Marketing 94

Marketing Artificial Intelligence Manufacturing Digitalization 94

Showpad

NOVEMBER 28, 2021

Meet Leea Huffine, Creative Marketing and Communications Manager at Atlas Copco. In this interview, Leea shares with us how she’s implemented marketing automation, digital deal rooms, and digital media content to support the sales team in a hybrid sales environment. . “We Technology Leea uses: Showpad, Outreach, and ZoomInfo.

Digitalization 98

Digitalization Sales Environment Sales Communication 98

Sales Outcomes

JANUARY 15, 2024

Several organizations we speak with express a desire for better sales and marketing alignment. ” When sales and marketing organizations do things on their own in an ad-hoc manner, go-to-market execution suffers. The secret to marketing success lies in the tight integration of marketing and sales efforts.

Marketing 52

Marketing Finance Stakeholders Prioritization 52

Apptivo

FEBRUARY 7, 2023

What is marketing funnel 4. How to create a marketing funnel 5. Why do businesses need marketing funnel 6. Footnotes You’ve probably heard a lot of people refer to the sales funnel or the marketing funnel. The idea of a funnel could be strange or perplexing to you if you’re new to marketing.

Marketing 81

Marketing Decision-making Advertising Prioritization 81

AchieveIt

MAY 22, 2023

Scenario 2: Your organization communicates the strategic plan to the team. The second example includes a communications plan, but it’s not doing what it’s meant to do — effectively communicate the “why” of your plan and “how” each individual is connected to its success. The same can be said for your internal communications plan.

Communication 52

Communication Government Meetings Organization 52

Strategic Communications

MAY 29, 2024

And, I need to find ways to fit all of this in between the other projects I may be working on—keeping web sites up to date, writing blogs and eletters, managing media requests for client PR coverage and a myriad of other things that seem to just “pop up” out of the blue. I’m not alone, I know.

Media 64

Media e-Learning Communication B2B 64

Apptivo

MAY 18, 2021

Email marketing is one of the most important ways to attract customers and grow your business. Whether your business is small or large, Email marketing holds the same importance for everyone just because every other marketing channel isn’t much reliable. Collecting email addresses from everywhere.

Marketing 98

Marketing Media Software Software 98

Nutshell

SEPTEMBER 30, 2020

Marketers have a lingo all their own. While we marketing pros tend to keep things clear and simple with our clients, we’ll often use marketing slang terms as shorthand when trading tips with each other online or at networking events. Content Marketing. Hyperlocal Marketing. Demand Gen. Influencers.

Marketing 98

Marketing Advertising Media Digitalization 98

Strategic Communications

JANUARY 11, 2022

The field of marketing is vastly different today than it was even three to five years ago. While the basic principles and concepts of effective marketing, from an academic standpoint, really haven’t changed much, what has changed is the ways marketers do their work and the kind of work they do. Comfort With Ambiguity.

Marketing 52

Marketing Artificial Intelligence e-Learning Communication 52

Apptivo

OCTOBER 3, 2022

Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science! A master marketer understands the nuances of customer behavior and establishes an emotional connection with them, therefore it is an art. What is Lifecycle marketing?

Marketing 98

Marketing Value Proposition CRM Publishing 98

Red Star Kim

JANUARY 16, 2023

On 12 th January Keith Hardie at the PM Forum hosted a presentation by Alastair Beddow of Meridian West on the 11 th Annual International Marketing Benchmark. The benchmark provided a snapshot of the views of 112 marketing and business development (M&BD) leaders at professional service firms (PSF). increase in marketing budget.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Red Star Kim

APRIL 12, 2023

With a full house of marketing and business development executives from legal and accountancy firms across the UK it was an interactive, valuable and fun day (Thank you delegates for your spirited engagement and thanks to Morag Campbell for your superb technical hosting!). Do you feel there is a lot of crossover between them?”

Media 130

Media Marketing B2C Stakeholders 130

Customer Think

JUNE 6, 2023

Knowing your customers has always been a gold standard for eCommerce marketers. From understanding habits, to building effective relationships and personalising communication across channels – effectively engaging customers is ultimately the metric by which all marketers are measured.

eCommerce 75

eCommerce Marketing Communication Digitalization 75

Strategic Communications

JUNE 2, 2023

Generative AI has revolutionized content marketing, making it easier than ever for content marketers to create powerful and compelling content. By leveraging generative AI technology, content marketers can create high-quality content faster and with less effort than ever before. How can Generative AI benefit content marketers?

Marketing 52

Marketing Artificial Intelligence B2B e-Learning 52

Showpad

DECEMBER 5, 2021

Meet Tom Carter , National Vice President, Business Marketing at Kaiser Permanente. In this interview, Tom shares how the partnership between marketing and sales made all the difference in rolling out a new digit al sales strategy. . “If How do you think about sales and marketing today? . ” . ” .

Digitalization 98

Digitalization B2B Sales Customer Value 98

Nutshell

JUNE 5, 2019

In this article, we’ll compare seven leading CRM solutions that include email communication features, to help you understand which solution might be right for you and your team. Without a CRM database, email communications are hidden away in personal email inboxes, unable to be leveraged by anyone else on the team.

Communication 95

Communication CRM Software Software 95

Showpad

NOVEMBER 21, 2021

My goal is to get to a state where I have people on my team that manage Showpad, manage onboarding, and manage any go-to-market training. As a result, we’re investing a lot of time into how we virtually communicate with our customers. I’m hoping that this will make a really big impact for our customers.

Supply Chain 98

Supply Chain Healthcare Onboarding Sales 98