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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

For over 20 years I have attended and reported on the annual Professional Marketing conference. The latest conference was reported in the winter edition of PM Magazine. The theme of the 28 th conference this year was “ Harness the power within your firm – creating stellar marketing for the future”.

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Ten insights on the future of SAM

Strategic Account Management Association

At the 2020 SAMA Annual Conference (held virtually Nov. Highlights are presented below, and the full panel is available on demand by registering for the virtual conference here. In just a few months, COVID accelerated digital adoption as much as 10 years. What this means is a vast proliferation of data on customer behavior.

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Digitize to Personalize

Customer Think

Today’s blog post is a part of a series that I will be sharing over the next couple of weeks related to what I learned at the Agilysys Inspire User Conference in Las Vegas, March 18-20, 2024. I learned to digitize to personalize.

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The Future of SAM – Revisited

Strategic Account Management Association

This blog post is based on a keynote presentation from the 2021 SAMA Annual Conference. Panelists’ remarks have been paraphrased for this blog post. . Impact of Digital: Digital impact on SAM was already significant and the pandemic has accelerated adoption by ten times or more. The future is now.

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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

AVI-SPL is a digital enablement solutions provider that serves 86 percent of the Fortune 100. This research revealed that our clients’ greatest need for strategic alignment was in envisioning and maintaining a digital enablement roadmap. By Danielle Matteson, Vice President, Strategic Accounts Program, AVI-SPL.

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A Quick Guide to Planning Virtual Conferences on a Budget

Customer Think

As technology has developed, so have opportunities to start hosting conferences online. While this tech was previously going through a stable yet slow growth in popularity, the COVID-19 pandemic soon came along and forced the world to digitize at a rapid rate.

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From Typewriters to AI: Leadership Over the Past 60 Years

MDI Training

Photo credits: Jenny Theolin From Typewriters to AI: Leadership Over the Past 60 Years This was our Leadership Horizon Conference of 2024! Baby Boomers began to integrate these new technologies into the workplace, setting the stage for the digital revolution. Click here and immerse yourself in the Highlights.