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The Five Health Care Trends Every SAM Needs to Know

Strategic Account Management Association

Patients communicate with their doctors over Skype, order drugs through smartphone apps and even perform basic genetic tests from home. Our take: Even after the COVID-19 crisis subsides, we don’t foresee a near-term world in which algorithms drive end-to-end treatment.

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How to Resize and Retool Your Sales Force

Mike Kunkle

Lastly, check out these excellent resources for navigating a business crisis (some of which are specific to COVID-19 but I’ve left them here): McKinsey: Ten tips for leading a company out of a crisis. Inc: Essential Business Survival Guide for the COVID-19 Crisis (this is a phenomenal list of resources and information).

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Blog Post Template

Outbound Engine

Here are a few tips: Re-evaluate your social networks. More than likely, at least a handful of these requests are going to require a follow up communication. It’s important to think beyond the current crisis. On the marketing side, you should be active in the digital spaces where your audience already spends time.

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Book review: Influential Internal Communication by Jenni Field

Red Star Kim

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. This contemporary book (published in 2021) is just 200 pages and is subtitled “Streamline your corporate communication to drive efficiency and engagement”.

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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

EQ covers a lot of the important abilities people need to support good communications and relationships. Issues of recruitment are often linked to organisational culture, training and development and HR policies and procedures. However, I do use a number of assessment tools in my coaching and development work. kimtasso.com).

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Effective change communication with PCM

MDI Training

This is where the Process Communication Model (PCM) can help. A great communication and personality model! In this blog, Anita Berger, Gunther FĂĽrstberger and Masha Ibeschitz share more about the Process Communication Model (PCM) and other valuable impulses that help to consciously initiate change.

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Manage and grow your private client practice – Recruitment, Performance, Segmentation and ROI (February 2023)

Red Star Kim

0% Vision and leadership 30% Developing a business plan 30% Operational management 20% Strategic marketing 20% Marketing communications/promotions 0% Selling/referrer relationships Is your business and marketing planning focused on your department (inside out) or your markets (outside in)?