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The Future of SAM – Revisited

Strategic Account Management Association

This blog post is based on a keynote presentation from the 2021 SAMA Annual Conference. Panelists’ remarks have been paraphrased for this blog post. . They are: Stakeholder Value : Clients have all had to pivot to survive; as a result, the sources of value creation and relevant stakeholders have shifted.

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People & Problems: The core of strategic account planning

Strategic Account Management Association

Many of us still can’t hop on planes and sell face-to-face—or at least not as much as we want to—and our customers are grappling with their own sets of shifting priorities made more urgent by forces beyond their control. Prioritizing relationships allows us to think more holistically about success. They’re critical,” he said.

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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

Examine the methodologies and frameworks that are being used to guide customers down a path to value realization. The co-value creation process includes your organization’s ability to engage internal stakeholders to sketch out a proposed co-value starting point that can be furthered with the customer early.

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How to Build a Land and Expand Strategy

ProlifIQ

One such strategy gaining popularity among sales and customer success leaders is the “land and expand” approach. This method focuses on acquiring new customers while simultaneously nurturing existing accounts to drive expansion and increase company revenue.

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4 customer service challenges (and how to solve them)

Insightly

4 customer service challenges (and how to solve them). This is part 2 of a customer service blog series based on conversations with members of Insightly’s client services and customer success teams. In part 1 of this customer service blog series, we discussed five important skills for building great relationships.

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Unleashing the Power of Mobilizers: A Guide for Implementing Challenger Sales Methodology

Arpedio

In today’s fiercely competitive market, achieving sales excellence is paramount for business growth and success. In this blog post, we delve into the dynamic realm of sales strategy by exploring the concept of Mobilizers and the renowned Challenger Sales methodology.

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The top three sales enablement success factors and why alignment is the key to all of them

Showpad

Welcome to the second post of this blog series for executives. . In this edition, I’ll be discussing the three most critical success factors when it comes to sales enablement. Did sales enablement success factors change during COVID-19? . 1: Effective sales enablement requires customer journey alignment .