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Ten insights on the future of SAM

Strategic Account Management Association

Shifting from focus on shareholder value only to stakeholder value as well – and a broadening understanding of what stakeholder value means. In just a few months, COVID accelerated digital adoption as much as 10 years. Customers will reward suppliers who successfully blend a great digital experience with the human touch.

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The Future of SAM – Revisited

Strategic Account Management Association

This blog post is based on a keynote presentation from the 2021 SAMA Annual Conference. Panelists’ remarks have been paraphrased for this blog post. . Impact of Digital: Digital impact on SAM was already significant and the pandemic has accelerated adoption by ten times or more. The future is now.

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Digital Transformations Are Crucial to Optimizing Innovation Value

Planview

According to a Boston Consulting Group report, companies prioritizing innovation—arriving first to market with new and relevant ideas—outperform the MSCI World Index on shareholder return by 3.3 However, it is essential to remember that digital transformation is not only about adopting new tools. percentage points per year.

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Account Planning Template – Five Components for Success

Upland

Account planning template overview According to McKinsey , “The five-year growth rate of total returns to shareholders for digital leaders is almost double that of all other firms,” when they undertake a digitally focused account planning strategy. We started this blog with a U.S. ”

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Account Planning: Building for Long-Term Revenue

Upland

According to McKinsey, “The five-year growth rate of total returns to shareholders for digital leaders is almost double that of all other firms,” when they undertake a digitally focused account planning strategy. We started this blog with a U.S. president quote, and we will end it with one.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

It may take time to build up to a full ROI analysis – especially where both digital and traditional methods of marketing and business development were deployed. PPS I’m putting together a separate blog on the question – which keeps arising – of future trends in professional services marketing and business development.

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How cost effective is your marketing investment?

Customer Think

Laudable as this may be, in reality the purpose of any commercial business is to make profits for the benefit of its shareholders and employees by satisfying customers. It seems to be generally accepted that the main objective of every business is to fulfil its mission or vision statement, along with its green credentials. The […]