Remove embedded-messaging
article thumbnail

How Tom Carter at Kaiser Permanente Empowers Sales to Have Strategic Conversations | Building Modern Sellers Blog Series

Showpad

Before, marketing would push out core messaging and measure clicks, downloads, maybe other engagement metrics—but nothing linking to B2B sales. . When I stepped into this role, we asked, “What impact is our market messaging making, and how is it leading to more sales?” First, it’s never just about serving up new technology.

article thumbnail

Three Examples of Situational Enablement in Action

Corporate Visions

At the core of Situational Enablement is the integration of tailored messaging, content assets, and relevant skills training to respond quickly and win at that moment. To make it happen, they needed to train about 6,000 sellers to deliver that price increase message to their customers. Consider the following three examples.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Internal Referrer Management – Employee Communication and Alumni Programmes

Red Star Kim

Case study – Alumni programme at Bird & Bird Raya described the Bird & Bird alumni programme: Recently celebrated five years of the programme 3,000 people are involved (not just lawyers) Around 10 alumni return to the firm each month (“Boomerang” alumni – some have returned multiple times) Some alumni serve as intermediaries and support (..)

article thumbnail

Three Examples of Situational Enablement in Action

Corporate Visions

At the core of Situational Enablement is the integration of tailored messaging, content assets, and relevant skills training to respond in weeks (not months) and win at that moment. To make it happen, they needed to train about 6,000 sellers to deliver that price increase message to their customers. Consider these three examples.

article thumbnail

Moving Customer Engagement Forward in a New Era

Clarity Engagement Solutions

This critical change to shift from transactional product driven messaging to strategic customer engagements was accelerated in the past year.

article thumbnail

Moving Customer Engagement Forward in a New Era

Clarity Engagement Solutions

This critical change to shift from transactional product driven messaging to strategic customer engagements was accelerated in the past year.

article thumbnail

Moving Customer Engagement Forward in a post-Covid-19 age

Clarity Engagement Solutions

For any pharma organization sitting on the sidelines, “ waiting for the storm to pass ,” our message is clear. Until now, this critical change has been partially, (or in a few sad cases), completely ignored.COVID-19 didn’t start the argument in favour of making this strategic shift but it might just finish it.