How Tom Carter at Kaiser Permanente Empowers Sales to Have Strategic Conversations | Building Modern Sellers Blog Series
Showpad
DECEMBER 5, 2021
Before, marketing would push out core messaging and measure clicks, downloads, maybe other engagement metrics—but nothing linking to B2B sales. . When I stepped into this role, we asked, “What impact is our market messaging making, and how is it leading to more sales?” First, it’s never just about serving up new technology.
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