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How to engage fee-earners in the M&BD planning process?

Red Star Kim

Encourage fee-earners to engage in the M&BD planning process During the session – where we explored M&BD theory and frameworks and walked through the process of developing a M&BD plan – we identified several ways to engage fee-earners in the M&BD planning process. But before we plunge in, let’s challenge our assumptions.

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How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

Red Star Kim

A key consideration is the value a brand delivers to its customers or clients. The September PM Forum workshop on “ Professional and Practical Skills for Marketing and Business Development (M&BD) Assistants” was attended by 18 delegates from legal, accountancy, consultancy and actuarial firms. How do you measure up?

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Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Red Star Kim

At the start of February it was a full house of delegates from accountancy, law and consultancy firms (including from Hong Kong) at the PM Forum ’s “Coaching and Consulting skills for marketing and business development professionals”. Delegate views and poll results are shown below. A good example of a limiting belief comes from running.

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Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Red Star Kim

What does proactive look and feel like? There were a variety of views of what being proactive looks like – from thinking ahead, anticipation , taking the initiative, being resourceful, being ready to act, offering alternatives, acting rather than reacting and finding ways to add value. What stops us being proactive?

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Sell Less not More. Create more Value

Customer Think

I do not mean by sell less that your total sales should be lowered. I am saying sell what is necessary to the customer, and not force him to buy more than is needed (and later to be thrown away) or consume more than is needed. Marketers have learnt to sell more, or get consumers to consume more. We have so many examples of this.

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How To Build Your Brand & Win More Sales (Even If You Hate Promoting Yourself)

Hubspot Sales

When she started her consulting business, she thought marketing was about automated outreach. When Kristen reached out for help, we didn't start working on her tactics. We started by changing her mind about marketing and selling. Selling isn't about closing deals, it's about having meaningful conversations that add value.

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Showpad 2021 Modern Selling Study: Enablement Drives B2B Selling Behaviors

Showpad

**This post is part of a series based on Showpad’s 2021 Modern Selling Study. Showpad’s 2021 Modern Selling Study found that sales enablement has become more important since the start of the pandemic. Enablement for GTM teams becomes the engine to drive adaptive selling behaviors in a digital world.

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