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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

Some are really simple and others quite sophisticated. Portfolio Analysis – On a simple level I suggested my dinosaur model (see client portfolio management with dinosaurs – Be more T Rex (kimtasso.com) ) which is well received by fee-earners with little knowledge of marketing and BD. And discarded a few.

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7 Sales Training Tips for Effective Upselling and Cross-Selling

Brooks Group

The revenue potential of your customers doesn’t end when they sign the contract. If growing customer revenue is on your mind, you’re not alone. Satisfied customers are far more likely to buy than new prospects. Cross-selling leads to a customer spending more with a company for additional goods or services.

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What is marketing? 25 experts define it in one sentence

Nutshell

A marketer could spend their time writing blog articles, designing marketing emails , recording podcasts, sharing content on social media, managing PPC channels, producing virtual events , gathering product feedback from customers…we could list a dozen more things and it would barely scratch the surface.

Marketing 127
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Sales Metrics: Are You Measuring Too Much?

Brooks Group

Inaccurate data related to one metric can create an internal perception that all of the metrics are suspect. Keep it as simple and efficient as possible. Focus on your ideal customer profile and use high quality messaging to convey that you have solutions for their unique challenges.

Sales 96
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What is a sales funnel? The ultimate guide

Zendesk

But not every lead that enters the top of your sales funnel will come out the other end as a customer—there’s bound to be some pretty significant spillage along the way. In this comprehensive guide to sales funnels, you’ll learn: What a sales funnel is. A sales funnel is a visual roadmap of your customer’s journey.

Sales 86
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Building Brand Awareness through Social Media

ACT

When used as part of a strategic content marketing framework , social media can be one of your best tools to connect with customers, build brand awareness, and drive revenue. In the age of mobile, customers have completely transformed when, where, and how they decide to purchase.

Media 52
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Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Red Star Kim

A simple way to consider the difference is that in coaching we are primarily asking questions but in consulting we are also suggesting possible solutions. Is the marketing consultant experienced in talking to customers and drawing insights from interviews? How much do you value strategy in the equation?