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What is Buying Intent?

Upland

Understanding buyers’ intent is akin to gaining insight into the minds of prospective buyers, allowing you to tailor strategies and content accordingly. They may be looking to solve a specific problem or browsing through the available solutions. The goal here is to provide information and create trust in the process.

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Break & Glue: The art of capturing complex mega-strategic accounts in CRM to get the most from account planning tools 

Strategic Account Management Association

In my experience as a SAM covering just such a mega-account, it is impossible to create an account plan that encompasses the varied, disparate goals, strategic drivers and buying behaviors housed within such a large, diverse customer. Standard Option #1: Map the entire organization into one account as shown in Figure 2.

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A Guide to Sales Enablement AI 

Upland

Even musicians use AI to create catchy tunes. With AI, sellers can save valuable time and resources. Recorded phone calls, emails, and virtual meetings create mountains of data. But with generative AI , sales teams can analyze data fast and uncover actionable insights. It then creates new content based on that data.

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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

Clarifying the executive sponsor role, behaviors (internally and externally) and expectations is critical if we wish to leverage the role as an accelerator and create executive accountability within the account team. I find it valuable to rebrand the concept from executive sponsorship to executive engagement.

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The Art of Relationship Selling: Building Bridges for Sustainable Success

Arpedio

In this blog post, we will delve into the principles, strategies, and benefits of relationship selling, exploring how it can drive sustainable business growth and foster enduring customer relationships. By leveraging data and insights, sales professionals can tailor their approach to address individual customer needs effectively.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

Many leading sales processes describe prospecting or targeting phases in the sales cycle without providing much insight into how to do this. And even where there is a lot of valuable data, sometimes it is overwhelming. And even where there is a lot of valuable data, sometimes it is overwhelming. Some automated systems (e.g.

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Understanding the power of a stakeholder matrix – A comprehensive guide

Arpedio

Understanding the power of a stakeholder matrix – A comprehensive guide Relationship Mapping Software ← Back to blog In the dynamic landscape of account management, understanding your clients’ needs, expectations, and concerns is paramount to building lasting and mutually beneficial relationships.