Remove the-6-buyer-personas-and-how-to-sell-to-them
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Elevating Sales Performance: 6 Simple Tweaks for Big Impact

Mike Kunkle

Introduction I’ve published newsletters and blog posts recently about overhauls and full-fledged transformations, but today, I want to talk about some minor tweaks that can deliver significant improvements in sales force performance. Research them. Read more here: How Buyer Centric is your Sales Organization?

Sales 289
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How to Sell Digital Products [+ 10 Best Digital Products to Sell]

Hubspot Sales

Because digital products are so ubiquitous, selling them can be profitable for your business. These advantages make selling digital products a good option for artists, educators, writers, freelancers, and more. How can your business sell digital products? Why sell digital products? Why sell digital products?

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22 tips on being a persuasive writer in professional services

Red Star Kim

They created their own writing checklist – how to plan, write and review. A key challenge was how to convey complexity in a compelling manner. Some firms use personas to bring their target audience alive. They engaged in writing exercises. And reviewed the copy of professional services firms. Some help with grammar and style.

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Inbound Sales: How to Sell the Way Prospects Buy

Hubspot Sales

Today, the information that buyers need to make a purchase decision is just a click away. The power in the buying and selling process has shifted from the seller to the buyer. And that means to keep up with today’s empowered buyer, the sales process needs to transform too. Define your buyer's journey.

Sales 135
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Target Audience and Buyer Persona: What Is It and How to Use It?

LinkedFusion

The key lies in creating a buyer persona – a detailed representation of your ideal customer. This persona paints a vivid picture of their pain points, the type of marketing material they can connect with, and the channels where they are most active. What Is a Buyer Persona? But do not worry.

B2C 52
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Unleashing Growth: Overcoming 7 Common Barriers to Sales Transformation

Mike Kunkle

It’s how we can break down the walls that hinder communication and cooperation between departments, to foster a shared vision, common goals, and open channels for knowledge exchange. These architects of growth are tasked with navigating complex market dynamics, driving revenue streams, and fostering a culture of success. The result?

Sales 188
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How to Train Your Team in Social Selling

Hubspot Sales

Less frequently do we hear about social media being used by sales reps as a way to identify, connect with, educate, nurture, speak to, and convert prospects — this process is known as social selling. What is social selling? An important distinction to make here is that social selling is not social media marketing. The best part?

Media 136