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SAMA releases Biannual 2021 Compensation Report

Strategic Account Management Association

Chad Albrecht, Managing Principal of ZS Associates, and Joel Schaafsma, SAMA’s Research General Manager, have offered us a sneak preview of some key findings. As an added bonus, they also shared some levers best-in-class companies are using to incentivize SAMs in today’s world. Respondents expect big things in the year ahead.

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How Sales Enablement & Sales Managers Can Partner to Drive Results

Mike Kunkle

If it sounds as if I’m ignoring the need for top-down support for enablement from company executives and especially sales leadership – trust me, I’m not. Leaders have a key responsibility in sharing the change story and inspiring and gaining support from front-line managers and employees. Sponsorship and support is critical.

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The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

With a full house of marketing and business development executives from legal and accountancy firms across the UK it was an interactive, valuable and fun day (Thank you delegates for your spirited engagement and thanks to Morag Campbell for your superb technical hosting!).

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Building a Successful Sales Strategy: 4 Key Action Steps

Brooks Group

A sales strategy is the answer to a simple question: ‘Why am I doing the things I’m doing?’ To do that, the company needs to win a set percent of deals in the sales pipeline. WATCH ON DEMAND: Building a Successful Sales Strategy for 2024 Here are four steps for building the right sales strategy.

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The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

When it comes to trend spotting in the marketing space, there’s a bright, shiny thing in the room: artificial intelligence. And it can do all this while adhering to the company’s brand style and tone and regulatory requirements. And it can do all this while adhering to the company’s brand style and tone and regulatory requirements.

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27 Examples of Key Performance Indicators

OnStrategyHQ

These are those things that are associated with either goals or objectives, whatever you’re calling them, those elements of your plan that are the expressions of what you want to achieve by when those quantifiable outcome-based statements. So KPIs are the thing that do that for us. They come in three different flavors.

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Sales Strategy: 4 Common Pitfalls for Sales Leaders to Avoid

Brooks Group

Many sales teams engage in activities that are working against them, without even realizing it. This post walks you through the four pitfalls of sales strategy and provides best practices to avoid them. Your company must start with a goal and work backward. Buyers have changed. Think bigger than just growing revenue.