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Enablement is Hard. Do It Anyway.

Mike Kunkle

This can affect their success in the role, their reputation, their continued employment, and even their career trajectory. It’s hindering your chance of success. Not of your sales force and not to build a sales enablement plan, as you normally would, but to help answer the “ should I stay or should I go ” (SISOSIG) question.

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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

Additionally, customers have started to explore greater independence through forward integration (a push by carriers entering the freight-forwarding business) as well as through backward integration (insourcing, in some cases, the capabilities needed to manage express and domestic deliveries). “In Garnering Executive and External Support.

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Unleashing Growth: Overcoming 7 Common Barriers to Sales Transformation

Mike Kunkle

These architects of growth are tasked with navigating complex market dynamics, driving revenue streams, and fostering a culture of success. When sales, marketing, and customer success operate in isolated bubbles, opportunities for collaboration and synergy are lost. Establish customer advisory boards and sales advisory boards.

Sales 188
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The Challenge of Selling Expertise (Not Product)

Strategic Account Management Association

Harvey Dunham: We are asking the smartest customer-facing people in B2B how to become trusted advisors to customers they cannot afford to lose. There are exceptions but generally SAMs are used to thinking of themselves as a bridge to products and solutions for their customers. Three Recurring Issues for SAMs.

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Book review: Sales Mind – 48 tools to help you sell by Helen Kensett

Red Star Kim

I also wrote a blog post about one of Helen’s digital products here: System review: CogniClick for instant, personalised research (kimtasso.com) ) Further details of the author: Helen Kensett | LinkedIn Overview This simply but powerfully illustrated little black book comprises 260 pages. My books are listed here Publications by Kim Tasso.

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Book review – Managing Brands

Red Star Kim

Brands have attributes, values and personality – customers will perceive or make associations with a brand that can be positive or negative. When a company creates a strong brand it attracts customer preference and builds a defensive wall against competition” ( Peter Doyle , Warwick Business School). Consistency is critical.

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Book review: Influential Internal Communication by Jenni Field

Red Star Kim

The author’s Field Model has three elements – Understand, Diagnose and Fix. It notes that employees have a different relationship with the organization from customers. Communication audits are presented as the building blocks of diagnosis. The internal communications model. Accountable: the buck stops here.