Remove value-proposition-positioning-statement-and-how-to-create-one
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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

It was good to meet the private client lawyers – some recently promoted to head of department – for a workshop on “ Managing and growing your private client practice” earlier this month. One delegate’s firm had recently merged and integration was a priority. And 90% didn’t have a marketing plan for private client.

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Context and curiosity drive commerciality and pricing

Red Star Kim

My intention, when I created this workshop a few years ago, was two-fold. Context and curiosity drive commerciality and pricing By exploring key themes in commerciality and entrepreneurship, we saw why risk management and anticipating return on investment (ROI) is critical when making the business case for marketing investment.

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Future Marketing/BD Manager – Build your personal brand and increase your strategic contribution (December 2022)

Red Star Kim

for a day workshop on “Future Marketing/BD Manager” with PM Forum. We started the day with delegates reflecting on their favourite quotes and sayings – as a way to uncover their underlying key values which will form the basis of their personal brand (These are shown in the image above). Learn how to manage others.

Marketing 130
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Consultative Selling Tips: How to Sell to Procurement Managers

Brooks Group

This post describes how you can use a consultative selling approach to understand the unique buying agenda of procurement managers and sell more effectively. Understanding Procurement Manager Challenges Procurement managers are in a unique position. Is this deserved? What Is a Consultative Selling Approach?

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How to Write an Effective LinkedIn Headline for Profile?

LinkedFusion

And one of the most important parts of optimizing a LinkedIn profile is improving your headline. In this blog post, I’ll outline the significance of your LinkedIn title and how to completely optimize it to make a great first impression. So, why should you create the best headline for LinkedIn as a sales professional?

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Five tested and proven sales pitch examples you can follow from today

Apptivo

There are many different ways to craft a sales pitch that might have a positive impact on the growth of the company. The sales pitch can take up to 10-20 minutes, differing in length and style based on the audience, and also includes introducing a set of documents and data about the company and its brand. What is a sales pitch?

Sales 98
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22 Email Opening Lines and Greetings That Put "Hi, My Name Is" to Shame

Hubspot Sales

You should never actively hide the fact that you're a salesperson from buyers, but positioning yourself as a consultant, business expert, or interested party in the opening line will do you justice and keep the prospect reading. Email opening lines that add value. If you've struck on a tricky area, you're in. That'll do it.