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Transforming Local Government (TLG) 2024: Are You Ready?

Envisio

Next week, one of the foremost conferences in local government innovation returns. Transforming Local Government 2024 (TLG), hosted by the Alliance for Innovation, is a seriously inspiring event. For more information, visit the TLG 2024 website: TLG Event Website.

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How to Drive Attendees to Your Next Event (Literally!), According to Uber for Business' Marketing Director

Hubspot Sales

When it comes to events, many small business owners and sales reps struggle with the same challenge: Getting prospects and customers to attend. Yet, in-person or virtual event participation is often a critical component of networking, building relationships, and offering value to prospects ahead of a sale.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Innovate – Be more innovative in M&BD. There was sometimes a lack of appetite for trying new approaches by fee-earners who might be risk averse or resistant to trying out innovative initiatives.

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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

The phrase tells us to have a positive mindset and look for the good when faced with a dire, and potentially devastating, turn of events. Value Realization – This is where the rubber meets the road. It is one of the most optimistic cliches known to man – and with good reason. But that’s a topic for a different day.

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Recap of PIEworks: How to Create a Culture of Innovation and Continuous Improvement

ClearPoint Strategy

Innovation is vital for organizations to improve their processes and successfully meet their goals. Yet, many organizations still struggle to create a culture of innovation and continuous improvement. This was only one of the tools Brandon showed off to expose how your team can leverage technology to improve innovation.

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

For events , one delegate asked about LinkedIn Events | LinkedIn Marketing Solutions and whether others experienced problems with bots and a lack of control over who registers. Others asked about platforms for event invitations. Finding ways to meet with people in real time (such as at social events) can help.

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How to Identify the Rare, Untapped Market

Hubspot Sales

As an entrepreneur, it's important to recognize untapped markets so you can innovate on products or bring a new product to market. This will help you brainstorm new products that aren't being sold yet. The first company to innovate a new product in an untapped market is usually well-respected. Read industry blogs. Face masks.

Marketing 112