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The Neuroscience of Decision Making

Strategic Account Management Association

To communicate, create, express emotions? It won’t communicate with or coordinate all other functions of the body. How people make decisions. The brain makes decisions based on reflexes —instincts through which we subconsciously alter behavior to ensure biological fitness. Why do human beings have brains?

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Understanding the power of a stakeholder matrix – A comprehensive guide

Arpedio

Understanding the power of a stakeholder matrix – A comprehensive guide Relationship Mapping Software ← Back to blog In the dynamic landscape of account management, understanding your clients’ needs, expectations, and concerns is paramount to building lasting and mutually beneficial relationships.

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How Construction, IT and Manufacturing Industries Can Capitalize on CRM

SuperOffice

But for businesses in construction, IT and manufacturing, there are additional aspects of CRM that can make daily tasks simple. CRM for Construction. So, what makes CRM any different? This doesn’t make it easy to distinguish meaningful information from the noise. CRM for IT. CRM for Manufacturing.

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Top Tactics for Selling to a Buying Committee

Brooks Group

Bigger deals usually mean bigger committees, which present unique challenges compared to selling to an individual decision maker or even a small group. Lack of clear authority, conflicting priorities, and the logistics of keeping 7, 10, or 12 people in the loop make the B2B buying process an increasingly tough sale.

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Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

About Julie McConnell Julie moved from being a construction lawyer (both in the UK and Australia) to becoming Associate Director Business Development at White & Case. Our participants were from junior and senior roles at legal, accountancy and consultancy firms.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

Let it grow like a weed in the garden | Henry Mintzberg ) The way to achieve great employee engagement is addressed in this 2021 book Book review: Influential Internal Communication by Jenni Field (kimtasso.com) ) Think before you plan “Strategy is about outthinking your competition. What is the informal decision-making process?

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The Importance of Building Trust In Times of Uncertainty

Whetstone

Trust becomes a critical factor in their decision-making process. On the other, they need to feel confident in making important purchasing decisions that could potentially negatively impact their business in the short term even if they have long-term benefits.