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The Neuroscience of Decision Making

Strategic Account Management Association

To communicate, create, express emotions? It won’t communicate with or coordinate all other functions of the body. How people make decisions. The brain makes decisions based on reflexes —instincts through which we subconsciously alter behavior to ensure biological fitness. Why do human beings have brains?

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How Construction, IT and Manufacturing Industries Can Capitalize on CRM

SuperOffice

But for businesses in construction, IT and manufacturing, there are additional aspects of CRM that can make daily tasks simple. CRM for Construction. So, what makes CRM any different? This doesn’t make it easy to distinguish meaningful information from the noise. CRM for IT. CRM for Manufacturing.

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The Important Role of Pricing Departments in the Price, Cost, Revenue Equation

Holden Advisors

Assist in communicating value. Some time ago, Holden Advisors assisted a company that sold construction dirt by helping them better define their value. Think: Revenue – Costs = Profit. Set the right price and you gain revenue. But, to set the price correctly on a regular basis, the pricing division must: Understand value.

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Zaltman Metaphor Elicitation Technique (ZMET) Framework

Flevy

Key Development : The inspiration for ZMET came from Zaltman’s experiences in Nepal, where he observed the impactful role of nonverbal communication among locals who did not share a common language. This highlighted the universal effectiveness of images and metaphors in communication.

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Effective change communication with PCM

MDI Training

This is where the Process Communication Model (PCM) can help. A great communication and personality model! In this blog, Anita Berger, Gunther Fürstberger and Masha Ibeschitz share more about the Process Communication Model (PCM) and other valuable impulses that help to consciously initiate change.

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3 Constructive Steps for Effectively Managing Conflict as a Leader

CMOE

Collaboration thrives on constructive conflict, which can boost motivation , mutual understanding, and team performance. CMOE offers three constructive steps to manage conflict as a leader and inspire more meaningful collaboration and communication on your team. But of course, this requires mastering conflict management.

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Top Tactics for Selling to a Buying Committee

Brooks Group

Bigger deals usually mean bigger committees, which present unique challenges compared to selling to an individual decision maker or even a small group. Lack of clear authority, conflicting priorities, and the logistics of keeping 7, 10, or 12 people in the loop make the B2B buying process an increasingly tough sale.