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Book review: Build your digital marketing strategy by Steve Brennan

Red Star Kim

Despite being published in 2018 (before the Covid pandemic pushed digital marketing into the stratosphere) and being pretty basic it has some good content. So here’ a book review: Build your digital marketing strategy by Steve Brennan. A buyer profile template is provided segmented by personal, needs and digital behaviour.

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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

28 th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023) Reprinted from PM Magazine With 100+ people enjoying coffee in bright orange TUC mugs, the buzz heightened to good vibrations: Connecting with familiar faces and new friends, both old hands and the next generation.

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How Construction, IT and Manufacturing Industries Can Capitalize on CRM

SuperOffice

But for businesses in construction, IT and manufacturing, there are additional aspects of CRM that can make daily tasks simple. Of course, each industry has its own set of issues and needs that must be addressed by countless digital tools and integrations. CRM for Construction. CRM for Construction. CRM for IT.

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5 Strategies for Accepting Constructive Feedback

CMOE

Constructive vs. Destructive Feedback. Although some people view all feedback as damaging, there is a difference between destructive and constructive feedback. In contrast, constructive feedback is designed to help people make improvements and typically involves proposing solutions or opportunities for deeper dialogue.

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How to Understand and Thrive in Digital Sales

Hubspot Sales

While phone calls, meetings, and other familiar sales staples still have a place in the field, digital sales tactics — techniques conducted through virtual channels — have emerged and started taking up some serious space. But what, exactly, does "digital sales" entail? But what, exactly, does "digital sales" entail?

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Want to Buy Some…Digital Transformation?

Revenue Storm

Almost every technology company and salesperson on the planet is selling some form of Digital Transformation today. The sad truth is everybody selling Digital Transformation sounds the same. We sound like Dr. Evil in the Austin Powers’ films, “Want to buy some —- wait for it… Digital Transformation!?”.

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Effective change communication with PCM

MDI Training

This is where the Process Communication Model (PCM) can help. A great communication and personality model! In this blog, Anita Berger, Gunther Fürstberger and Masha Ibeschitz share more about the Process Communication Model (PCM) and other valuable impulses that help to consciously initiate change.