The Important Role of Pricing Departments in the Price, Cost, Revenue Equation
Holden Advisors
NOVEMBER 3, 2021
Assist in communicating value. Is aware of costs and constraints like the finance team. When only 30% of B2B buyers make decisions based exclusively on price (noted in Negotiating with Backbone ), it’s not surprising the other 70% care about value if they are thoughtfully informed about it. Think about it.
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