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AI-Powered Predictive Analytics in Marketing Decision-Making

Strategic Communications

AI-powered predictive analytics is a cutting-edge tool that is transforming marketing decision-making by providing businesses with the foresight to anticipate market trends, understand customer preferences, and personalize marketing efforts. We work with clients to plan, create and publish high-quality, unique content.

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21 Free Courses for Key Account Managers to Boost Your Skills Now

Account Manager Tips

21 free courses for key account managers to boost your skills now A key account manager has to grow and retain their clients. Find out what those skills are, along with 21 free courses to help you become a better key account manager. Need more help to improve your key account management skills? Table Of Contents.

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Research update on the most in-demand soft skills

Red Star Kim

Following my past research (some of which was published in my 2020 book Essential soft skills for lawyers (kimtasso.com) ) I keep an eye out for the latest information relating to the soft skills (particularly leadership skills) most in demand and how these relate to the professional services sector.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Others may find that the M&BD team is responsible for research.

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How to Be a Good Sales Manager, According to Leaders With High Attainment & Low Turnover

Hubspot Sales

Being a sales manager is a whirlwind experience, especially for those who were once successful sales reps themselves. Fortunately, there are valuable best practices that can help aspiring sales managers excel in their positions. Best Practices for Sales Managers 1. Your skill as a manager is only as good as your foundation.

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Using the DISC Sales Assessment: 12 Tips for Sales Managers

Brooks Group

The DISC personality assessment has become a popular tool for understanding behavior and communication styles. Savvy sales managers are using the sales-specific DISC profile to redefine team dynamics, improve sales training , and build a stronger, more agile, and result-driven sales team.

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KPI Management: New Product Development KPIs

Flevy

In the context of strategic planning and performance management , NPD plays a vital role in determining an organization’s long-term success and market positioning. By setting clear milestones and leveraging real-time communication tools, the company was able to make quicker decisions and accelerate development phases.