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The Importance of Finding Focus for Your Marketing Communication Efforts

Strategic Communications

And if, by chance, your product or service meets many needs for your target audience, you need to prioritize those needs. What, at this point in time, given a particular communication tool and a particular target audience is the most compelling message you can send to convince the target to act? That’s your focus.

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SEO in 2024: Adapting Your Content Strategy for New Algorithms

Strategic Communications

Prioritizing Expert-Written Content With the proliferation of AI-generated content, search engines like Google are placing a premium on content created by human experts. Mobile-First Indexing With the majority of internet users accessing content via mobile devices, mobile-first indexing is a critical aspect of SEO.

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Sales AI: How Artificial Intelligence is Shaping the Future of Sales

Arpedio

By harnessing AI capabilities, sales teams can make data-driven decisions, prioritize leads effectively, and deliver tailored experiences that resonate with prospects and customers. By leveraging predictive insights, sales teams can prioritize leads, optimize sales strategies, and anticipate customer needs.

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How to grow your SMB with SMS Marketing

ACT

In today’s internet-savvy world, there’s no dearth of ways to stay connected with your target audience. The Cellular Telecommunications and Internet Associations (CTIA) guidelines require businesses of all sizes to obtain consumer consent before sending commercial SMS messages. So, how do you personalize your SMS campaigns?

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Building a Virtual Training Program That Actually Works

Hubspot Sales

That’s why you should have a backup plan for common issues — whether it’s getting someone in the Zoom call, having a backup internet plan, or having chargers for your technology. Before signing on to a virtual training, communicate with participants about any expectations. Prioritize engagement. Should they prepare anything?

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Top CRM trends

Insightly

Another way that AI can show up in CRM is by helping to grade and score leads so that the highest quality leads are prioritized. IoT technologies IoT stands for “the internet of things” and is used to describe a network of physical objects that are tied to the internet through sensors, scanners, software, and other technologies.

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34 Interview Tips — What to Say to Land a Job Offer

Hubspot Sales

Image Source That’s why one of the key aspects of any interview prep is practicing non-verbal communication to present your most confident self. Choose a stable internet connection. “Am That’s what a bad internet connection can do to your interview. Use face-to-face communication skills effectively. Am I audible?”