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For the Best Connections via Social Media Focus Your Profiles on People

Strategic Communications

Before I started Strategic Communications in 2008, I worked for some large organizations in the education, energy, and healthcare industries. These were the early days of internet and social media adoption and it was, at least initially, wildly uncharted space. And so has the social media and digital environment.

Media 52
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Mastering Hashtags: Unleashing the Power of Social Media Engagement

Strategic Communications

In the digital era, social media has become an indispensable tool for marketers, consultants, and business leaders. Here we take a look at the fundamentals of hashtags, how they function on popular social media channels, and provide best practices for using them to enhance your social media strategy.

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Building and optimizing your diverse, multifunctional “Dream Team”

Strategic Account Management Association

We are all in a race to attract, develop and retain top talent for our organizations. Our aspiration, I believe, should be to create a workforce that reflects the incredible diversity of our customers, our partners, our suppliers and our community. Social media: If we’re not using it effectively, our competitors are.

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The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

As an additional learning resource for delegates, I review the key themes of The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media. What are the main social media platforms for professional services?

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The Role of Social Media in Your Marketing Efforts

Strategic Communications

Every once in a while, I’ll come across a post suggesting that social media is dead. With all of the recent buzz about Twitter—given Elon Musk’s takeover of the company and predictions of doom—I wondered if marketers’ usage of social media is declining. LinkedIn is really a must for any B2B organization. The short answer is no.

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Customer communication: 7 tips to build an effective strategy

Zendesk

The best customer communication strategies arm your team with the tools and knowledge they need to engage with buyers according to their preferred communication methods and channels. Read on to learn more about customer communication, including: What is customer communication? Common customer communication channels.

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Best Practice Advice for Handling Crisis Communications

Strategic Communications

The speed of communication in the 21st century is fueled by “citizen journalists” and crowdsourcing. So what should you do if your company, its products, services, or people become the target of negative communication? In the “old days,” organizations would sit back and hope the story would go away.