Clarity Engagement Solutions

DECEMBER 15, 2021

As a continuation of our new Customer Insight Series, we dive into how you can approach digital customer engagement strategies in 2022 to meet your strategic imperatives successfully. . What Does 'Going Digital’ mean? However, people are frustrated by the overuse of the word ‘digital’. Communication Is Key.

Digitalization 91

Digitalization Healthcare Communication Marketing 91

Strategic Communications

MAY 2, 2023

Every once in a while, I’ll come across a post suggesting that social media is dead. With all of the recent buzz about Twitter—given Elon Musk’s takeover of the company and predictions of doom—I wondered if marketers’ usage of social media is declining. LinkedIn is really a must for any B2B organization. The short answer is no.

Media 52

Media Marketing Advertising B2C 52

Strategic Communications

JULY 28, 2021

The speed of communication in the 21st century is fueled by “citizen journalists” and crowdsourcing. So what should you do if your company, its products, services, or people become the target of negative communication? In the “old days,” organizations would sit back and hope the story would go away.

Communication 59

Communication Media Publishing B2B 59

Scovel

SEPTEMBER 22, 2021

How to build an online brand for your organization: Online branding is a way of promoting your brand at all levels of online marketing , especially in demand and social. It’s more than just creating a blog or social media account. Blogs are a form of what is called conversational media marketing. Share us on Social Media.

Organization 84

Organization Media Digitalization Internet 84

Strategic Communications

SEPTEMBER 3, 2021

There’s a big difference between writing headlines in the digital realm and writing them for traditional print media, like brochures. That’s something that can be difficult to “give up” when in the digital world. With that in mind, here are some tips for generating great headlines.

Digitalization 83

Digitalization Marketing Media Communication 83

Red Star Kim

SEPTEMBER 29, 2023

The session comprises three elements: marketing and business development fundamentals, practical marketing communication and business development skills and growing your career. Role of PR and external communications External communications are fundamental for raising awareness and increasing brand recognition.

Marketing 130

Marketing Stakeholders Digitalization Communication 130

Scovel

SEPTEMBER 22, 2021

How to build an online brand for your organization: Online branding is a way of promoting your brand at all levels of online marketing , especially in demand and social. It’s more than just creating a blog or social media account. Blogs are a form of what is called conversational media marketing. Share us on Social Media.

Organization 59

Organization Media Digitalization Internet 59

Strategic Communications

MAY 20, 2021

It’s a question we hear frequently and, fortunately, one that we never tire of answering: “How can I get media coverage?” After all, it’s a third-party, non-biased, source of information about them, their organizations, products and services that, if positive, can generate goodwill and business.

Media 52

Media Publishing Internet Communication 52

Scovel

SEPTEMBER 22, 2021

How to build an online brand for your organization: Online branding is a way of promoting your brand at all levels of online marketing , especially in demand and social. It’s more than just creating a blog or social media account. Blogs are a form of what is called conversational media marketing. Share us on Social Media.

Organization 52

Organization Media Digitalization Internet 52

DemandFarm

MAY 25, 2023

Scenario 3: Before: Brendon is trying to find the best contact within an important clients organization. For those of you who haven’t guessed, the right answer is digital transformation. Building a Digital Mindset Digital transformation is the integration of digital technology into various aspects of an organization.

Account Management 52

Account Management Digitalization Key Account Management Digital Transformation 52

Red Star Kim

FEBRUARY 1, 2024

Develop our understanding Skills Ambition and purpose People and productivity Services Marketing, communications, fundraising Accountability Data Governance Inclusion The speakers shared several examples where AI had had a profound impact on marketing and communications and beyond.

Marketing 130

Marketing Leadership Profitability Digitalization 130

Red Star Kim

MAY 2, 2023

Diversity and inclusion (communicating for D&I) is covered well here Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com) ). Pymetrics is mining behavioural research to see how particular candidates fit with an organization or a specific position.

Emotional Intelligence 130

Emotional Intelligence Leadership Decision-making Publishing 130

DemandFarm

JULY 26, 2023

Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management As digital Key Account Management grows in relevance, many organizations find themselves confounded by the question of whether obtaining new customers is more important than retaining existing key clients.

Key Account Management 40

Key Account Management Account Management Digitalization Management 40

Strategic Communications

AUGUST 24, 2023

Varied, and Valuable, Perspectives I’ve had a foot in both the media and PR camps for the past several years—as a freelance writer in my “spare time,” as the director of corporate communications in the energy and health care industries in my “day job” and now as an independent communication/PR consultant.

e-Learning 52

e-Learning Communication Media Decision-making 52

QYMATIX

DECEMBER 6, 2023

IHK Digital Congress 2023 The IHK Karlsruhe organized the Digital Congress on 31.10.2023. This congress focused on hot topics related to digitalization. – Anja Polzer from Social Media King GmbH focused on a modern and structured social media strategy. To the Gründermotor website.

Artificial Intelligence 40

Artificial Intelligence Sales Analytics B2B Innovation 40

Strategic Communications

DECEMBER 11, 2023

A high percentage of employees today want to work for an organization that gives back to the community. Bank of America funds workforce education and community development. These areas of focus are clearly aligned with what these organizations do and who they serve. Communication and Recognition. Employee Support.

Marketing 52

Marketing Banking Communication B2B 52

Account Manager Tips

SEPTEMBER 15, 2022

Your digital reputation. and settled on a definition that made sense to me: to control my digital reputation. LinkedIn has articles, but the reach is terrible and their not very well organized and disappear quickly. If you want a social media profile pic that pops, check out Profile Pic Maker. But it doesn't have to be.

Key Account Management 130

Key Account Management Account Management Media Publishing 130

Account Manager Tips

SEPTEMBER 7, 2022

Your digital reputation. and settled on a definition that made sense to me: to control my digital reputation. LinkedIn has articles, but the reach is terrible and their not very well organized and disappear quickly. If you want a social media profile pic that pops, check out Profile Pic Maker. But it doesn't have to be.

Key Account Management 130

Key Account Management Account Management Management Media 130

Envisio

NOVEMBER 17, 2023

Because public dashboards help local governments and other public sector organizations craft compelling narratives about the amazing work they do! Being able to transform raw data into engaging stories using visualizations, scorecards, and progress updates helps connect your community and key stakeholders with the work being done.

Media 52

Media Stakeholders Digitalization Customer Success 52

Strategic Communications

NOVEMBER 21, 2022

Content–from social media posts, to blog posts, website content, case studies, white papers, ebooks, etc., Turn your response into a social media post, FAQ, or use it as the starting point for a blog post. If you respond to HARO , Profnet , or Qwoted queries use the content you submit as the basis for social media or blog posts.

Artificial Intelligence 52

Artificial Intelligence Media Digitalization Communication 52

Strategic Communications

OCTOBER 24, 2022

And the quick growth in access to digital health services, bringing care to people in rural areas who might not otherwise have had such great access. If you’re in the need for help with content creation–from social media posts to book-length manuscripts, and everything in between, we can help. Direct Mail in the Digital Age.

Communication 52

Communication Digitalization Small Business Publishing 52

Flevy

APRIL 30, 2024

Customer Journey Mapping is an essential tool for organizations aiming to enhance customer experience and deepen engagement across all points of interaction. Preferred Channels and Touchpoints : Understanding where personas prefer to engage with the brand (online, in-person, social media, etc.)

Telecommunications 52

Telecommunications Healthcare Retail Customer Experience 52

PandaDoc

MARCH 1, 2019

One of the biggest challenges digital marketing agencies face is both generating leads, and then turning prospects into customers. In the State of Digital Agency Report carried out by Databox and HubSpot, 60% of digital agencies named “finding new clients” as their top pain point. Well, the answer in many cases, nothing.

Digitalization 80

Digitalization Marketing CRM Sales 80

Mike Kunkle

OCTOBER 8, 2023

Nowhere is this truer than with the commercial organization. It shifts the focus from “revenue enablement” (which – I’m sorry – is internal, seller- and company-centric) to the broader functions of the commercial organization, in a more buyer- and customer-centric paradigm. One that I will expand over time from this foundation.

Customer Experience 277

Customer Experience Decision-making Profitability Marketing 277

Hubspot Sales

MARCH 27, 2023

Features of a compelling landing page include: Messaging and media tailored to your target audiences Complete and relevant information about your service Imagery, media, and/or video demos A clear path to a CTA Need examples? Creating a compelling landing page with clear CTAs can help you do that. Check out this post.

Media 124

Media e-Learning Onboarding Marketing 124

Strategic Communications

OCTOBER 10, 2023

“When used ethically and with purpose, ChatGPT can help with a number of work processes,” says Carla Bevins, assistant teaching professor of business communication at Carnegie Mellon University’s Tepper School of Business. Shafqat Islam is CMO at Optimizely, which is a digital experience platform.

Artificial Intelligence 52

Artificial Intelligence Media Publishing Brainstorming 52

Zendesk

APRIL 18, 2022

These will break down broadly into digital or online sources and more traditional ones. Online lead sources, which we’ll cover in more detail below, include: Social media. We live in an increasingly digital world, so it’s no surprise that the internet is a crucial point of origin for sales leads. Social media.

Media 98

Media CRM B2C Energy and Utilities 98

Flevy

JANUARY 13, 2024

As organizations strive to enhance their performance management processes, they often encounter common pitfalls that can undermine the effectiveness of their KPIs. This misalignment can significantly hamper the organization’s growth and competitiveness in the market. How do we identify this pitfall?

Retail 52

Retail Healthcare Decision-making Performance Review 52

Red Star Kim

SEPTEMBER 26, 2023

Naturally it is important that the leadership team communicates the rationale for the change. Build enthusiasm for a joint vision of the future Promote dialogue Too often change communications are one-way. Yet communication needs to be two-way. When prolonged, the effects are exhausting and we reach change fatigue quickly.

Management 113

Management Co-Creation Communication Leadership 113

Strategic Communications

DECEMBER 9, 2022

These media ads are the most visible and “in your face” marketing activities, so it’s not surprising that most of us think that these ads are marketing. Marketing is an Organization-wide Undertaking. Whether that communication is in print, online, or in person. Direct Mail in the Digital Age.

Advertising 52

Advertising Marketing Shareholders Publishing 52

Insightly

DECEMBER 14, 2023

For example, a team of 10 marketers might have content marketers, digital marketers, product marketers, creatives, and marketing operations staff. What’s the difference between marketing operations and digital marketing? Marketing operations and digital marketing are typically two distinct teams in a marketing department.

Marketing 52

Marketing e-Learning Digitalization CRM 52

Insightly

DECEMBER 14, 2023

For example, a team of 10 marketers might have content marketers, digital marketers, product marketers, creatives, and marketing operations staff. What’s the difference between marketing operations and digital marketing? Marketing operations and digital marketing are typically two distinct teams in a marketing department.

Marketing 52

Marketing e-Learning Digitalization CRM 52

Hubspot Sales

JANUARY 31, 2021

Here's what you need to know to get more business contacts in today's world, organize them with digital systems, and turn the relationships into opportunities. Social Media. Social media has become one of the most direct and impactful communication channels for companies of any size. Event & Conferences.

Management 134

Management CRM Suppliers Digitalization 134

Zendesk

FEBRUARY 21, 2024

Inside sales is the process of selling remotely over various communication channels, like phone , email , messaging , or social media. This type of selling is sometimes referred to as remote sales, virtual sales, or social selling because of the digital focus. What is outside sales? What do outside sales reps do?

Sales 52

Sales Computers and Electronics Decision-making Software 52

Arpedio

FEBRUARY 27, 2024

The Role of Trust and Communication in Relationship Selling At the heart of relationship selling lies trust and effective communication. Additionally, effective communication is essential for relationship selling to thrive. Trust forms the foundation of any successful relationship, and in sales, it’s no different.

Prioritization 52

Prioritization Communication Software Software 52

Arpedio

AUGUST 4, 2021

Your main responsibility will be to create content and designs for our social media accounts, but you will also be asked to help create content and designs for emails, blogs, case studies, website landing pages, and video – in short you’ll plunge into a bit of everything: content, design, and video! Responsibilities. Requirements.

B2B 52

B2B Media Account Management Stakeholders 52

Strategic Communications

MARCH 29, 2021

Through it all, organizations of various kinds have had to adjust and adapt to the new normal—whatever that is. Tilt (founder and CEO of the Full Tilt Consulting marketing firm) notes that her clients are shifting these funds to focus on branded content—“a steady drumbeat of content to use with their digital marketing channels.”

Marketing 52

Marketing Digitalization Media Publishing 52