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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

This post describes some case studies from veteran legal PR expert – Clare Rodway at Kysen. I’ve known Claire for more years than either of us care to remember and her long-established agency is known as one of the best for legal PR. Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen).

Media 130
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Pitch points from a pitching and tendering training workshop

Red Star Kim

In early April I facilitated another of MBL’s training workshops on “ Pitch Perfect – How to Prepare & Present Winning Pitches & Tenders” for legal and accounting firms. Government websites: Federal, state, and local government websites provide access to legislation, regulations, and other legal materials.

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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

Competitor analysis is discussed further here Pitching, differentiation and competitor analysis (kimtasso.com) It was interesting to read about the success of a “ one firm” strategy Capturing the value of ‘one firm’ | McKinsey (May 2023) where research across 2,000 companies shows that it pays to operate as “one firm.”

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Context and curiosity drive commerciality and pricing

Red Star Kim

PWC provides a simple introduction Microsoft PowerPoint – Basic Understanding of a Company’s Financials -PWC-2.pptx to the way we research sectors and interrogate company accounts. Richard Burcher, CEO of Validatum, is one of the leading consultants in legal pricing. From leaders asking “Why?” and “What next?”

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How to boost sales strategy with a deal desk

PandaDoc

This article highlights how a deal desk functions and its ability to transform the way companies tackle their sales strategy. Key takeaways One of the primary functions of a deal desk is to bring together decision-makers from sales, legal, financial, and marketing departments to optimize the deal creation and execution process.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Delegates were from legal and accountancy firms in the UK, Channel Islands, Germany and United Arab Emirates. Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum.

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KPI Management: Intellectual Property (IP) Strategy KPIs

Flevy

As companies increasingly rely on their intellectual assets to gain competitive advantage, develop new products, and enter new markets, establishing a robust IP strategy becomes essential. Additionally, companies must contend with the risks of IP infringement, litigation, and the effective monetization of IP assets.