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Strategic account managers (and their bosses) deserve better decision-making tools

Strategic Account Management Association

And yet several trends are converging to make decisions over deployment or resources more difficult. Only around 60 percent of account managers are making quota, per HBR. If you’re a SAM and want to quickly lose credibility, just go into your CRM and add up all the factored opportunities and submit that as your “Commit.”

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Break & Glue: The art of capturing complex mega-strategic accounts in CRM to get the most from account planning tools 

Strategic Account Management Association

A while ago, I came across a discussion about the optimal way to capture strategic customers in a customer relationship management (CRM) tool in a way that enables effective, efficient account planning using account planning applications or tools. Options for capturing your complex mega-strategic account in CRM.

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QuickBooks or a CRM? Why SMBs need to consider both

Customer Think

Integrating a customer relationship management (CRM) system with QuickBooks, an accounting solution, can greatly benefit small and medium-sized businesses (SMBs). QuickBooks CRM integration help businesses make more informed decisions and gain a deeper understanding of […]

CRM 105
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9 CRM Tips & Tricks from HubSpot's Experts

Hubspot Sales

This personalized touch makes you feel valued and leaves a lasting impression. Wouldn’t you want to make your customers feel valued? That's where Customer Relationship Management (CRM) software comes in. CRM Tips and Tricks 1. Use social listening One unique CRM tip is to leverage the power of social listening.

CRM 89
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CRM Lead Management Tips

Insightly

Unsurprisingly, CRM, or Customer Relationship Management , is the foundation of any successful sales and marketing strategy. At the heart of CRM lies lead management —a process that involves capturing, nurturing, and converting leads into loyal customers. What is a CRM? Let’s start with the basics. What is Lead Management?

CRM 52
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Does your sales leader love your CRM?

Insightly

Juggling targets, managing teams, and making critical decisions can be demanding and overwhelming. This is where the power of a well-implemented Customer Relationship Management system (CRM) comes into play. Ask yourself the question “Does your sales leader love your CRM?” Here are the 7 ways with detail on each.

CRM 52
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Using Machine Learning for CRM

Nutshell

Your CRM is a treasure trove of information waiting to be used to enhance your sales, marketing, and customer service efforts. There’s a lot you can do with your CRM and customer data, but you can get even more from your data, by incorporating machine learning tools into your processes. What is machine learning?

CRM 62