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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

I’m talking about customer experience management (CXM), which I would argue may be the single most important investment a company can make in today’s cut-throat business climate. Customer success is focused on retention, loyalty and advocacy. Add them all together, and you get customer experience management.

CXM 520
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Crack the Consulting Code: Top 10 Digital Transformation Frameworks

Flevy

Based on sales and downloads of the FlevyPro frameworks , here is what we found to be the top 10 Digital Transformation frameworks used by management consultants. Cost Reduction : Automating tasks with ChatGPT can significantly reduce the costs associated with human customer support and other operational expenses.

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Sales enablement is your engine to drive digital transformation

Showpad

It might come across as a bold statement — sales enablement is your engine to drive digital transformation. . In this blog post, I will show you why sales enablement should be set up in a way that it becomes the engine and the driving force for your digital transformation efforts in sales. .

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How to lead a digital transformation

Zendesk

“And now a lot of organizations have brought back some element of being back in the office, whereas Zendesk really leaned all in on embracing the digital-first idea.”. To successfully complete that digital transformation, Zendesk’s leaders had to find new tools and processes that empowered employees to thrive in a remote work environment.

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What retailers are missing in the digital transformation

Zendesk

From embracing the role of ecommerce to finding new ways to connect with shoppers on a human level, retail leadership is focused on delivering great customer experiences. There is a clear disconnect between what customers want and what retailers have delivered when it comes to mobile and digital.

Retail 98
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How to launch a digital customer experience transformation

Zendesk

In a business world where customer expectations are perpetually evolving, the customer experience plays an outsize role in whether a company succeeds or fails. This goes far beyond customer service, though that certainly plays a part in the customer experience. What is a customer experience transformation?

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Large Scale Digital Transformations — What to Do When the CEO Says “Just Make It Work”

Customer Think

The project remit was defining the future state digital architecture and a high-level plan to support the organization’s transformation of the customer experience. A few years back, I was attending an executive presentation of project findings and recommendations for an outdoor products manufacturing company.