Stop Trying to Persuade; Facilitate Congruent Decision Making Instead
Customer Think
SEPTEMBER 27, 2021
I recently heard a project manager in a software services company mention a ‘very important’ book on persuasion that she passed on to her team. I was curious why she liked it. S: It’s vital we persuade our clients. My team must learn to use the right words to convince them they’re wrong, and get […].
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