Red Star Kim

SEPTEMBER 26, 2022

Last week I was joined by a group of marketing and business development (M&BD) Assistants (and some Executives) from law, accountancy, actuarial and consultancy firms for a half day PM Forum workshop on “Practical and professional skills for Marketing and Business Development Assistants”. A feature of the newest generations.

Digitalization 147

Digitalization Media Marketing Communication 147

Red Star Kim

JANUARY 16, 2023

On 12 th January Keith Hardie at the PM Forum hosted a presentation by Alastair Beddow of Meridian West on the 11 th Annual International Marketing Benchmark. The benchmark provided a snapshot of the views of 112 marketing and business development (M&BD) leaders at professional service firms (PSF). Develop new services.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Red Star Kim

MARCH 24, 2023

It was a full house at the March workshop on “Practical and Professional Skills for Marketing and Business Development (M&BD) Assistants” although almost all delegates were from law firms across the UK. Roles, satisfaction and aspirations of Marketing and Business Development (M&BD) Assistants.

Marketing 130

Marketing Digitalization Communication Media 130

Red Star Kim

MARCH 6, 2023

Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director). Many use a situational analysis or marketing audit. And we analyse the analytics from our digital marketing performance.

Strategic Thinking 130

Strategic Thinking Cybersecurity Digitalization Stakeholders 130

Red Star Kim

AUGUST 30, 2022

Once a year I have to produce four reflective learning statements for the Chartered Institute of Marketing (CIM) in order to maintain my Chartered Marketer status as a Fellow of CIM. Marketing Continuing Professional Development (CPD) – The power of reflection? Digital integration. Integrated marketing communications.

Marketing 130

Marketing Digitalization Insurance Communication 130

Zendesk

FEBRUARY 12, 2024

It won’t tell you where there are gaps in your service, or where there are opportunities for coaching and additional training for your support teams,” said Adrian McDermott, chief technology officer, Zendesk. With Klaus as part of our WEM portfolio, we can empower businesses with the best AI-powered automated quality assurance in the market.

Acquisition 144

Acquisition Digitalization Customer Experience Software 144

Red Star Kim

JUNE 12, 2023

Things continue to move at pace in the world of digital marketing and marketing automation (MarTech). Digital Marketing update webinars (June 2023). His webinar wasn’t targeted at professional services but the content was relevant. He reflected that your web site is your primary digital asset.

Digitalization 130

Digitalization Marketing Advertising B2C 130

Red Star Kim

APRIL 12, 2023

With a full house of marketing and business development executives from legal and accountancy firms across the UK it was an interactive, valuable and fun day (Thank you delegates for your spirited engagement and thanks to Morag Campbell for your superb technical hosting!).

Media 130

Media Marketing B2C Stakeholders 130

Red Star Kim

AUGUST 24, 2023

And it’s particularly valuable to those working in professional services firms. He has also been a management consultant, a marketing director and a financial journalist. He was an early pioneer in professional services marketing. There are passing references to brand management, digital agencies and data mining.

Finance 130

Finance Government Profitability Banking 130

Mike Kunkle

OCTOBER 8, 2023

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

Customer Experience 277

Customer Experience Decision-making Profitability Marketing 277

Red Star Kim

MAY 3, 2023

Work roles varied across marketing, business development, PR, internal communications, events, digital and graphic design. 22% Face-to-face 22% Virtual meetings 0% Telephone 44% Emails 11% Other Are you a digital native or a digital adaptor?

Stakeholders 130

Stakeholders Digitalization Communication Decision-making 130

Hubspot Sales

APRIL 7, 2023

They're all digital products. Because digital products are so ubiquitous, selling them can be profitable for your business. These advantages make selling digital products a good option for artists, educators, writers, freelancers, and more. How can your business sell digital products? Why sell digital products?

Digitalization 113

Digitalization Computers and Electronics Media Brainstorming 113

Red Star Kim

JUNE 1, 2023

There are other ways to differentiate such as through innovation, relationship and service excellence, new product and service development and new delivery platforms. This may take place on a periodic basis – for example, in support of your marketing planning cycle. Some can be expensive and/or require subscription basis.

Value Proposition 130

Value Proposition Innovation Marketing Media 130

Red Star Kim

JUNE 16, 2022

employment and family solicitors) with those from marketing and business development in legal, tax, wealth management and property firms. Rather than the strategic, focused and co-ordinated approach that we’d like – it was felt more like the Wild West in professional service firms at times.

Management 130

Management Key Account Management Digitalization Communication 130

Nutshell

APRIL 3, 2024

In the digital landscape, where websites and content constantly change, things will inevitably break on your site. Audits help us identify these issues before they become a serious detriment to our online marketing performance. In fact, most of these issues are things that you won’t inherently see just by looking around the website.

Stakeholders 71

Stakeholders Digitalization Marketing Internet 71

Nutshell

JANUARY 31, 2023

We’ve got a long list of improvements in the works, and we’re looking forward to continuing to invest in our product, service, and customers while advancing our mission of helping businesses grow their revenue with powerful, easy-to-use sales and marketing technology. View our Nutshell Analytics guide to learn more.

CRM 127

CRM Digitalization Advertising Marketing 127

Red Star Kim

MARCH 1, 2024

This is challenging as everyone is time poor and most communications are digital. This book explores how to manage these differences when communicating digitally Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com). One size certainly doesn’t fit all. We must be realistic about time constraints.

Stakeholders 130

Stakeholders Decision-making Emotional Intelligence Communication 130

Flevy

MARCH 20, 2024

Based on sales and downloads of the FlevyPro frameworks , here is what we found to be the top 10 Digital Transformation frameworks used by management consultants. Enhanced Decision-Making : Augmented intelligence can provide deeper insights into business operations, customer behavior, and market trends, enabling more informed decision-making.

Digital Transformation 52

Digital Transformation Digitalization Artificial Intelligence Government 52

Flevy

FEBRUARY 26, 2024

We’ve living in the Digital Age. Pretty much every organization is pursuing a Digital Transformation Strategy to some degree. Digital Transformation Strategy encompasses the integration of digital technology into all areas of an organization, fundamentally changing operations and business models.

Digital Transformation 52

Digital Transformation Digitalization Management Innovation 52

Red Star Kim

DECEMBER 22, 2022

During the discussions about marketing audits (particularly the far external environment), delegates worked in groups to tackle a PESTLE analysis. Instability in some international markets. Digital transformation. Preference for digital/virtual meetings. Be more strategic – PESTLE, Positioning and Plans. Technological.

Supply Chain 147

Supply Chain Government Transportation Digital Transformation 147

Flevy

JANUARY 17, 2024

Having a centralized library of KPIs saves users significant time and effort in researching and developing metrics, allowing them to focus more on analysis, implementation of strategies, and other more value-added activities. * * * * Digital Transformation has ceased to be a mere option and has become a necessity.

Digital Transformation 59

Digital Transformation Digitalization Stakeholders Artificial Intelligence 59

Hubspot Sales

OCTOBER 11, 2021

The digital world grows larger every day, and it can be hard to keep up. Navigating the ever-changing digital landscape is a challenge — especially if you have a business of your own and are struggling to market yourself and make sales. But you don't have to tackle the trials and tribulations of digital transformation alone.

Digitalization 120

Digitalization Media Digital Transformation Insurance 120

Nutshell

JANUARY 16, 2024

On this page, we’ll look at some of the best marketing podcasts you can learn from. The 12 best marketing podcasts So, what are the best marketing podcasts to listen to? In each episode, Schaefer brings on a different marketing expert to discuss a variety of marketing topics.

Marketing 71

Marketing Media Digitalization B2B 71

Nutshell

JANUARY 16, 2024

On this page, we’ll look at some of the best marketing podcasts you can learn from. The 12 best marketing podcasts So, what are the best marketing podcasts to listen to? In each episode, Schaefer brings on a different marketing expert to discuss a variety of marketing topics.

Marketing 71

Marketing Media Digitalization B2B 71

NG Data

DECEMBER 6, 2023

Banking digital marketing is complex, with trends like mobile ads, Google, social media, metaverse, and email. Financial services worry privacy changes will hurt marketing. Source The post 62 Digital Marketing Statistics Every Financial Marketer Should Know appeared first on NGDATA.

Digitalization 52

Digitalization Marketing Financial Services Banking 52

Flevy

MARCH 26, 2024

Customer Journey Map Customer Journey Mapping stands as a pivotal tool in today’s dynamic market, essential for organizations aiming to deeply connect with their customers and deliver experiences that surpass expectations. View the full presentation here: [link] 3.

Customer Experience 52

Customer Experience Digitalization Digital Transformation Organization 52

Arpedio

MARCH 18, 2024

This strategic growth approach suggests that true success lies in meticulous planning, where initial seeds of market presence can grow into a veritable forest of opportunity. The foundational phase of the land and expand strategy focuses on setting the stage for sustainable growth and expanding market reach.

Digitalization 52

Digitalization Construction Digital Transformation Supply Chain 52

Customer Think

MARCH 15, 2024

With potential clients using online platforms to find legal services, maintaining a solid online presence is a pivotal success factor. In this article, let’s explore effective digital marketing strategies to help […]

Internet 52

Internet Digitalization Marketing 52

Strategic Communications

JANUARY 17, 2024

Artificial Intelligence (AI) is revolutionizing the marketing landscape, offering unparalleled opportunities for innovation, precision, and personalization. Here we take a look at five successful AI-driven marketing campaigns and how AI can enhance your marketing strategies. million in revenue for Adobe.

Artificial Intelligence 59

Artificial Intelligence Marketing e-Learning Digitalization 59

Strategic Communications

APRIL 17, 2024

For example, Fotomat’s drive-through film development services became obsolete as one-hour photo labs and digital photography gained popularity. Pontiac, for instance, was unable to carve out a distinct identity within the crowded automotive market, leading to its eventual discontinuation by General Motors.

Innovation 52

Innovation Retail Value Proposition Logistics 52

NG Data

JANUARY 5, 2024

Despite the rise of digital marketing, financial services emails still enjoy high open and click-through rates. Financial marketers must focus on relevance, personalization, and targeted content to engage customers.

Banking 52

Banking Marketing Financial Services Digitalization 52

QYMATIX

APRIL 1, 2024

While digital technologies have already turned many industries upside down, such as the retail industry, traditionally stationary B2B retailing has not yet been affected to the same extent. In short, the American B2B e-commerce market is still the biggest in the world – by far. Digital distribution is gaining pace. added to 4.6

B2B 52

B2B Retail Manufacturing Internet 52

QYMATIX

APRIL 1, 2024

While digital technologies have already turned many industries upside down, such as the retail industry, traditionally stationary B2B retailing has not yet been affected to the same extent. In short, the American B2B e-commerce market is still the biggest in the world – by far. Digital distribution is gaining pace. added to 4.6

B2B 52

B2B Retail Manufacturing Internet 52

Strategic Communications

APRIL 29, 2024

Marketers can use your interactions with voice assistants, such as Amazon’s Alexa, along with other factors—your search history, shopping activity, visited websites, etc.—to THE GROWTH OF VOICE SEARCH Search Engine Journal notes in an article that the number of digital voice assistants is forecasted to reach 8.4 It’s not magic.

Digitalization 59

Digitalization Publishing Marketing Communication 59

Hubspot Sales

JANUARY 17, 2024

Confession time: I've been in the market for a new car for months now, but the thought of stepping onto a car lot and negotiating prices with a car salesperson is about as exciting as getting a root canal. In-Person vs. Self-Service: Who Wins? However, preferences change depending on the product or service.

Value Proposition 91

Value Proposition Decision-making Sales Internet 91

Hubspot Sales

JANUARY 26, 2023

Now with the internet, the possibility of digital entrepreneurship is open to everyone. You can connect with millions of people globally for only a fraction of the cost of traditional marketing. If you want to fully take advantage of digital entrepreneurship, then strap in. What is digital entrepreneurship?

Digitalization 103

Digitalization eCommerce Finance Internet 103

Hubspot Sales

MARCH 27, 2023

You can also buy virtually anything online, including services. These services range from financial counseling to tarot readings. But, it's advantageous for businesses to sell services online, especially now, when a plethora of services can be offered virtually. How to Sell Services Online 1.

Media 125

Media e-Learning Onboarding Marketing 125