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Book review – Managing Brands

Red Star Kim

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

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How to Sell Digital Products [+ 10 Best Digital Products to Sell]

Hubspot Sales

They're all digital products. Because digital products are so ubiquitous, selling them can be profitable for your business. These advantages make selling digital products a good option for artists, educators, writers, freelancers, and more. How can your business sell digital products? Why sell digital products?

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Soft skills for tough barristers (Reflection, Self-Coaching, Change, EQ, Awareness, Goal-setting, Communications) Counsel Magazine

Red Star Kim

This article was published in the January 2023 edition of Counsel magazine. But what we also learned from the Pandemic was the importance of soft skills – how we manage ourselves and interact with others. We saw first-hand how a digital divide can cause problems in creating, maintaining and growing relationships.

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Update on marketing and business development (M&BD) team structures

Red Star Kim

increasingly M&BD professionals play a part on the front line of client contact for example, as account managers) Client concentration? In this case, account managers liaise with the fee-earners. For example, there will be senior M&BD managers who delegate implementation and operations to M&BD executives and assistants.

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Research update on the most in-demand soft skills

Red Star Kim

Following my past research (some of which was published in my 2020 book Essential soft skills for lawyers (kimtasso.com) ) I keep an eye out for the latest information relating to the soft skills (particularly leadership skills) most in demand and how these relate to the professional services sector.

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Thankful for new integrations

Zendesk

Approve/Reject and Export processes give your finance team the control to see the refund requests that agents make. When finance approves or rejects, the agent is instantly notified and the ticket is updated for auditing purposes. Using its no-code designer, people can build Slack apps on their own and publish them.

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Vetting Freelance Talent in 2023

Strategic Communications

This typically includes social media management, design services, and copywriting. Freelancers allow companies to focus on their core business without having to worry about training and managing new employees—or doing the work themselves. We work with clients to plan, create and publish high-quality, unique content.