Why are account managers not cross selling and upselling during client meetings?
Account Management Skills
MAY 14, 2024
Why do account managers not cross sell and upsell during client meetings? If the agency’s senior leadership team wants account managers to spot commercial opportunities in meetings, they need to know what to look for – and how to ask great questions and/or follow up. You can’t just tell account managers to be more confident!
Let's personalize your content