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Book review – Managing Brands

Red Star Kim

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

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27 Examples of Key Performance Indicators

OnStrategyHQ

And before I talk about those four attributes, so I just want to say the reason they need to work well for you is because KPIs are the heartbeat of your performance management process. Good plans use 5-7 of these to manage and track their progress against goals. So KPIs are the thing that do that for us. What are KPIs?

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Cultivate a cross-selling culture

Red Star Kim

We were joined by delegates from legal, accountancy and consultancy firms for PM Forum’s “Cross-selling and referrer management accelerator” workshop earlier in March. While we discussed various tools and methods to promote cross-selling and referral management, a key theme emerged around changing culture. Another cultural shift.

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Thankful for new integrations

Zendesk

Approve/Reject and Export processes give your finance team the control to see the refund requests that agents make. When finance approves or rejects, the agent is instantly notified and the ticket is updated for auditing purposes. Using its no-code designer, people can build Slack apps on their own and publish them.

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18 Best Entrepreneur Blogs for Women in Business

CMOE

An excellent resource for various topics, Women on Business publishes cutting-edge insights and research to help women achieve business and career success. The Women’s Net blog offers various business and finance tips, from advice for grant applicants to how to find the best tools to build your business and grow a client base.

Finance 52
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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

Finance: 40%. Management Consulting: 40%. Non-profit: 28%. What is the average email open rate for finance companies companies? From a sample of over 877,000 emails, the average open rate for the finance category is 40%. What is the average email open rate for management consulting companies? Insurance: 38%.

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ERP and CRM: Differences and Benefits

Apptivo

It contains functionalities for different business processes such as finance, HR, inventory management and distribution. CRM stands for customer relationship management. CRM software is a tool that includes processes for managing a company’s interactions with current as well as potential customers. What is CRM?

CRM 52