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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

Introduction In today’s fast-paced and challenging business landscape, maximizing organizational success hinges on seamless coordination across various functions. This unified effort propels businesses to new heights of success. I call out the Demand Gen engine, even though it’s part of the larger Marketing function.

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Persuasive writing checklist

Red Star Kim

Delegates from legal, financial service and industry, joined me last week for a full day workshop on persuasive writing. Whilst it is usual to have business development professionals and experienced partners on this session, it was great to welcome a number of trainee solicitors too. Develop empathy. Cut out the fat.

Media 130
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Best SEO Tools in 2023

Agile CRM

The market for SEO tools has grown significantly in recent years, as more and more businesses have come to realize the importance of search engine optimization (SEO) for their online success. Another factor contributing to the growth of the SEO tools market is the increasing complexity of search engine algorithms.

Media 97
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Managing Partners’ Forum – Highlights from the Advisory Board Meeting September 2023

Red Star Kim

44% of the 95 strong research panel are from law firms, 14% accountancy, 9% consultancy and the remainder from marketing, property, patent attorneys, recruitment, research, engineering, construction, technology, architecture and actuarial firms. Only 20% are members of the Forum. ONS data is based on outputs. This compares to 8.3%

Meetings 130
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Customizing user experiences: How your CRM adapts to every role in your organization

Insightly

One of the most enlightening questions you can ask a person in business is ‘what’s in your tech stack?’ This ensures that everyone on the team is kept up-to-date on the latest developments and can coordinate their efforts effectively. First, people tend to be happy to answer that question and forthcoming with the information.

CRM 52
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What is a Land and Expand Sales Strategy?

Upland

Have you considered a land and expand strategy for your business? Landing new business is essential for growth. But new business isn’t the only key area of focus for leaders looking to bolster revenue. When approached correctly, your existing customer base can be your next growth engine.

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The sales engineer career path: A complete guide

Zendesk

Depending on the products, region, and size of a company, a business may require sales experts with different specialties. With the tech industry expanding exponentially, sales companies are on the hunt for tech-savvy, down-to-earth sales representatives who know what it takes to explain big tech to big companies.

Sales 98