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Ten insights on the future of SAM

Strategic Account Management Association

Highlights are presented below, and the full panel is available on demand by registering for the virtual conference here. Shifting from focus on shareholder value only to stakeholder value as well – and a broadening understanding of what stakeholder value means. At the 2020 SAMA Annual Conference (held virtually Nov.

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The Future of SAM – Revisited

Strategic Account Management Association

This blog post is based on a keynote presentation from the 2021 SAMA Annual Conference. Regardless of the organization we work at, we could be outspent, out resourced or out marketed but we do have the opportunity to outthink our competition. SAMs must redefine how they interact with their customers and their own organizations.

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Integrative Innovation Management

Flevy

When new technologies and competitors disrupt markets , numerous existing organizations struggle to remain competitive. Situations like these encourage some organizations to partner with others. This calls for an Integrative approach to Managing Innovation. Integration of Stakeholders. Integration of Stakeholders.

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Cracking the Consulting Code: Top 10 Innovation Frameworks

Flevy

For consulting firms, these frameworks are part of the bread and butter that enable them to consistently deliver value to client organizations across industries and geographies. Each global consulting firm maintains an internal knowledge management library of consulting framework presentations.

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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” While this customer’s staff demonstrated both passion and expertise, to make this process a reality, they needed a project focused on innovative thinking, data-driven insights, stakeholder connectivity and patient/provider resources.

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6 Tips for Talking to Leaders & Other Stakeholders

CMOE

A key component of being a good manager is being able to effectively communicate with leaders and key stakeholders. Whether it is a structured presentation or a more casual conversation, being able to “talk the talk” is crucial to letting leadership know how hard your team has been working and the challenges you are facing.

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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

The pandemic has presented an opportunity to reflect on what matters most in our personal and professional lives. SAMA and Boston Consulting Group partnered in May 2020 to conduct a study aimed at discovering the early changes to customer expectations for sales organizations as a result of the COVID pandemic. 4: Focus on value.