Sales Gravy

FEBRUARY 25, 2024

On this episode of the Sales Gravy Podcast, Jeb Blount sits down with KaTom CEO Patricia Bible to discuss what it takes to lead and sustain a hyper-growth company. Her ability to navigate through grief and lead the company forward is a powerful narrative of leadership in the face of adversity.

Suppliers 95

Suppliers Innovation Leadership Decision-making 95

Brooks Group

MAY 19, 2021

We are of course talking about sales and marketing, two very critical business units to any organization that would rather fling their toys at each other than play nicely. Indeed, sales and marketing have a history of what I’ll call non-cooperation. With so much competition, and so much at stake, the name of the game is harmony.

Marketing 98

Marketing Sales Value Proposition Sales Training 98

Red Star Kim

NOVEMBER 24, 2023

For over 20 years I have attended and reported on the annual Professional Marketing conference. The theme of the 28 th conference this year was “ Harness the power within your firm – creating stellar marketing for the future”. We are in danger of being as siloed as our fee-earners – He rallied for a more “ holistic marketing”.

Digitalization 130

Digitalization Leadership Marketing Brainstorming 130

ACT

SEPTEMBER 12, 2023

Scaling your small business to the next level and taking over new markets. In this article, we’ll outline six steps to help you enter new markets and expand your small business. Define your business goals When you decide to expand your business, it’s natural to start looking for new markets. But what’s next?

Small Business 52

Small Business Marketing CRM Software 52

Flevy

NOVEMBER 12, 2023

Organizations that do not define an organizational culture leave the door open for the culture to define itself—which is often fraught with dissatisfaction, toxicity, and misalignment. Corporate Culture, Organizational Culture, or Workplace Culture all share the same meaning.

Digital Transformation 104

Digital Transformation Leadership Construction Organization 104

Upland

JANUARY 29, 2024

Sales productivity involves how efficiently and effectively a sales team can generate revenue—while managing costs and resources, building customer relationships, and staying competitive in the market. Greater team collaboration: Account planning often involves multiple departments, such as marketing, customer success, and technical support.

Account Planning 195

Account Planning Sales Decision-making Shareholders 195

Hubspot Sales

SEPTEMBER 30, 2020

If one team isn’t carrying their weight or is out of step with the rest of the company, you could be missing out on customers or an opportunity to grow. This is especially true when it comes to sales and marketing. In an ideal world, sales and marketing processes would be built with the other team in mind. LinkedIn, 2020 ).

Marketing 131

Marketing Remote Working Sales Publishing 131

Insightly

DECEMBER 2, 2021

Sales and marketing teams have the same ultimate goal: revenue generation and growth. Despite this, marketing and sales do not always spend enough time aligning on goals. This misalignment has led to tension between sales and marketing teams. It also leads to companies missing revenue targets.

Marketing 98

Marketing Sales CRM Sales Management 98

Maximize Business Marketing

MAY 2, 2023

You need to show how your company, people, and products/services are better and more effective than your competitors’ firms. From all my years in B2B, I’ve found that great marketing and sales companies had the three major building blocks important to becoming successful.

B2B 52

B2B Marketing Suppliers Sales 52

Insightly

DECEMBER 2, 2021

Sales and marketing teams have the same ultimate goal: revenue generation and growth. Despite this, marketing and sales do not always spend enough time aligning on goals. This misalignment has led to tension between sales and marketing teams. It also leads to companies missing revenue targets.

Marketing 95

Marketing Sales CRM Sales Management 95

Red Star Kim

FEBRUARY 8, 2024

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. Why are segmentation and targeting critical to marketing and business development success?

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Customer Think

OCTOBER 7, 2021

Like many of you reading this, my company decided to go fully remote in March 2020, thinking it was a temporary safety precaution – not a work and office culture-shifting moment. While we’ve come a long way on the road back to normalcy and AnalyticsIQ’s offices are open, our employees were given the choice, and […].

Remote Working 116

Remote Working B2C B2B Marketing 116

Mike Kunkle

AUGUST 8, 2023

These architects of growth are tasked with navigating complex market dynamics, driving revenue streams, and fostering a culture of success. When sales, marketing, and customer success operate in isolated bubbles, opportunities for collaboration and synergy are lost. Invest in buyer persona and market research. The result?

Sales 188

Sales Prioritization Innovation Leadership 188

Flevy

FEBRUARY 22, 2024

M&A activities are integral to Strategic Planning and Performance Management , offering a pathway to achieve rapid growth , enter new markets , and acquire new technologies or capabilities. Relevance : A shorter deal closure time can indicate efficient deal-making processes, minimizing operational disruptions and market uncertainty.

Management 52

Management Acquisition Digital Transformation Decision-making 52

Red Star Kim

AUGUST 24, 2023

He has also been a management consultant, a marketing director and a financial journalist. So it makes him an ideal author on the business of professional services firms – whether for technical expert/fee-earners or marketing/business development professionals. He was an early pioneer in professional services marketing.

Finance 130

Finance Government Profitability Banking 130

SBI Growth

NOVEMBER 14, 2020

Marketing leaders have faced numerous difficulties over the past year, but one challenge is not exclusive to just 2020—sales and marketing alignment. Ultimately, companies. Getting this correct is more imperative now than ever before and can make-or-break your growth strategy.

Marketing 159

Marketing Sales Meetings Customer Experience 159

Peter Simoons

APRIL 21, 2024

Over 25 years ago Yves Doz and Gary Hamel wrote “No company can go it alone” as the opening statement of their book “Alliance Advantage: The Art of Creating Value Through Partnering”. Many companies include alliances & partnerships as a critical pillar in their overall strategy to achieve their growth ambition.

Value Proposition 52

Value Proposition Leadership Marketing Management 52

Cosawi

FEBRUARY 27, 2023

In part three, we end this trilogy by demystifying a topic whose importance is rapidly accelerating in today’s digital economy as a tool to differentiate your customer engagement and increase revenue generation: Account-Based Marketing (ABM). Could one, or all, of your strategic customers feel this way about your company and you?

Marketing 52

Marketing Suppliers Investors Account Planning 52

Red Star Kim

FEBRUARY 16, 2023

The used an external facilitator and sent an advance questionnaire (positioning, approach to sectors and services, rates of growth, culture, service delivery, learnings from other firms) to all partners. Urgency was driven by the timing of a one day partner conference scheduled for November 2021. regulatory changes).

Value Proposition 130

Value Proposition Government Facilitation Profitability 130

The Center for Sales Strategy

OCTOBER 20, 2022

Candidates are in and out of the job market quickly, particularly those with superstar talent. According to LinkedIn, 83% of talent say a negative interview experience can change their mind about a role or company they once liked. You’re interviewing the candidate, and at the same time, the candidate is interviewing your company.

Banking 132

Banking Marketing Sales 132

MDI Training

JUNE 26, 2023

It is hard to imagine most companies today without the concept of “ sustainable leadership.” It is important to have an eco-centric mindset (sustainable consumption both privately and as a company), to plan for the long term , and to innovate new, environmentally friendly methods and models.

Digital Transformation 98

Digital Transformation Leadership Transportation Digitalization 98

Hubspot Sales

JANUARY 11, 2023

Here, I spoke with Bryan Kelley , Marketing Director for Uber for Business , to uncover how small business owners and sales reps can leverage vouchers from Uber for Business to increase event participation. We see strong usage from both sales and marketing professionals, as well as HR professionals and team members.

Marketing 122

Marketing Transportation Small Business Value Proposition 122

Mike Kunkle

MAY 30, 2023

Some environments (and company leaders) do not support root-cause diagnosis, effective solution design, sound implementation, and the adoption, behavior change, and mastery that are required to improve organizational performance. Sometimes, that reality being what it is, we need to work in environments that are not ideal for what we do.

Decision-making 295

Decision-making Sales Training Sales Stakeholders 295

Zendesk

AUGUST 22, 2023

Your business’s success depends on your ability to create a product or service that satisfies its target market, also known as product-market fit. In today’s highly competitive market, having a great product may not be enough. Product-market fit definition Why is product-market fit important?

Value Proposition 52

Value Proposition Marketing Customer Experience Finance 52

Cosawi

DECEMBER 31, 2019

TIME FOR ACCOUNT-BASED MARKETING TO COME TO THE RESCUE. We are living in a world of skyrocketing complexity and information overload, and a combination of trends in today’s economy are driving companies to shift to a SAM culture and mindset. Enter Marketing. Developing and enabling the cultural shift.

Marketing 52

Marketing Suppliers Account Management Global Accounts 52

Red Star Kim

NOVEMBER 1, 2023

At the recent PM Forum workshop on “Selling processes and sales skills for marketing and business development professionals” we focused on sales and selling challenges in professional services. The culture and rewards systems sometimes worked against integrated client teams. Their fee-earners are often in the same boat.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

SalesGlobe

JUNE 28, 2022

As the competitive job market continues, one of the top-of-mind questions I am being asked to solve for is: “How do we find, attract and retain the best talent, drive the right behaviors and achieve our sales results? Many companies overlook People as the key differential in the marketplace. Is our only option just to pay more?”.

Marketing 52

Marketing Leadership Innovation Organization 52

MDI Training

APRIL 26, 2023

Successful instruments for Employee Retention Employer Branding: How to position your company sustainably as an attractive employer Today’s employers and leaders face several challenges. For some time now, the recruiting process has therefore become one of the most challenging tasks for companies.

Leadership 98

Leadership Transportation Remote Working Retail 98

SuperOffice

MARCH 28, 2022

I have been working in marketing for many years now. It’s not an easy task, as quite often sales and marketing seem to blame each other for not contributing enough. For example, the sales department would complain that the marketing team is not giving them enough good quality leads, not enough content, not enough research, etc.

Marketing 57

Marketing Sales Profitability B2B 57

SBI Growth

DECEMBER 5, 2020

Over the past several months, SBI’s latest research has unpacked how market-leading CEOs have responded to market disruption and how they approach planning for 2021. Those identified as “Accelerators” have not only managed to thrive in the face of adversity.

Marketing 122

Marketing Management Meetings Customer Experience 122

The Center for Sales Strategy

SEPTEMBER 1, 2020

However, don’t let that fool you; it’s still a very competitive job market out there. In part, because smart companies are examining their talent and prioritizing their top performers. And beyond that, how can you change your traditional interviewing process to show top talent you have an adaptable, strong company culture?

Prioritization 128

Prioritization Marketing Sales 128

Flevy

FEBRUARY 25, 2024

Challenges to Effective Strategic Planning Executives and senior managers often grapple with aligning short-term actions with long-term strategic goals, managing resource constraints, and adapting to rapid market changes. Market Share Growth Definition : The increase in an organization’s proportion of total market sales over time.

Supply Chain 52

Supply Chain Management Digital Transformation Decision-making 52

Flevy

FEBRUARY 29, 2024

From navigating economic uncertainties to ensuring long-term sustainability, the complexities of modern markets can often feel overwhelming. We will also delve into each force through case studies, offering in-depth implications and insights necessary to understand each force’s impact to the market and economy.

Innovation 52

Innovation Digital Transformation Decision-making Leadership 52

SBI Growth

AUGUST 22, 2020

As part of our advisory program, SBI recently held a virtual meeting comprised of an intimate group of market-leading B2B CEOs (public and private with market caps from $1B to 10B) to discuss current market challenges and opportunities for achieving.

Marketing 109

Marketing B2B Meetings Customer Experience 109

Flevy

MARCH 21, 2024

It addresses various aspects of change, including strategy, business model, organizational structure, culture, personnel, and processes, ensuring a comprehensive and sustainable impact. Anchoring : Ensuring that the changes become embedded within the organization’s culture and operations, sustaining the transformation over the long term.

Energy and Utilities 52

Energy and Utilities Innovation Stakeholders Decision-making 52

Strategic Communications

NOVEMBER 11, 2021

There is often tension between marketing and sales in many organizations. In a 2013 Harvard Business Review article , “Why Sales and Marketing Don’t Get Along,” authors Andris A. Lorimer write, “Sales-marketing tension can stem from differences in marketers’ and sellers’ perspectives. Zoltners, P.K. Sinha, and Sally E.

Marketing 52

Marketing Co-Creation e-Learning Sales 52

Hubspot Sales

OCTOBER 11, 2022

Understanding the nature of the buyer's journey is central to conducting sound marketing and sales efforts. Direct purchases through a company's website (34%) and directly from a company's mobile app (18%) were other popular choices — and the tiering of those options mostly held true for consumers aged 18 to 24. Consideration.

Internet 115

Internet Retail Media Decision-making 115