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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. From the animated discussions I selected a few topics of focus – Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing. Top-down or Bottom-Up Strategy?

Marketing 130
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Book review: All you need to know about commercial awareness by Christopher Stoakes

Red Star Kim

He has also been a management consultant, a marketing director and a financial journalist. So it makes him an ideal author on the business of professional services firms – whether for technical expert/fee-earners or marketing/business development professionals. He was an early pioneer in professional services marketing.

Finance 130
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Building and optimizing your diverse, multifunctional “Dream Team”

Strategic Account Management Association

Our aspiration, I believe, should be to create a workforce that reflects the incredible diversity of our customers, our partners, our suppliers and our community. So how do we as leaders effectively partner and connect with this workforce and, most importantly, with our multi-generational customers? We have to build resiliency.

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Transforming Local Government (TLG) 2024: Are You Ready?

Envisio

It brings together a vibrant community of local government thinkers, partners, and leaders to showcase innovative solutions and share real-world case studies. It has always been a space for a lively exchange of ideas shaping the future of our communities, and this year will be no different! And chocolate. Don’t miss them!

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How to Drive Attendees to Your Next Event (Literally!), According to Uber for Business' Marketing Director

Hubspot Sales

Yet, in-person or virtual event participation is often a critical component of networking, building relationships, and offering value to prospects ahead of a sale. Plus, hear his tips on how to motivate your prospects to want to attend, in the first place. How to Leverage Vouchers from Uber for Your Next Event.

Marketing 122
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15 Real Estate Prospecting Tips for Reaching Your Market and Converting Customers

Hubspot Sales

Building meaningful relationships in real estate is vital to converting them into loyal customers. You have to be proactive, build relationships and stay ahead of the competition. Define your target market. Before you start prospecting, it's essential to define your target market. Attend networking events.

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How to run a SaaS marketing campaign effectively

Nutshell

With over a hundred and one different things that could kill your cloud software business, poor marketing is the slow poison that can put it to sleep for good. With every SaaS market crowded these days— G2 lists over 2,800 solutions for “ CRM ” alone—there’s little room for error in your marketing. Product complexity.

Marketing 142