Red Star Kim

DECEMBER 2, 2022

It was a full house at November’s PM Forum workshop for Proactive Marketing and Business Development Executives. Release time to become a more proactive Marketing and Business Development Executive. This article summarises the main themes that arose from the discussions and exercises and forms part of the day’s learning resources.

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

Upland

SEPTEMBER 21, 2023

Nigel Cullington, VP of Marketing of Upland Software’s Sales Effectiveness Division, spoke with Alex Gluz on the Revenue Engine Podcast about the vital lessons outlined from real life sellers in his recent book, Not Just Another Vendor. This means having a defined sales process. They ask themselves, “is there truly an opportunity here?

Software 221

Software Software Account Planning Account marketing 221

Insightly

APRIL 10, 2024

As you’re out and about, you may want to use that time to improve your go-to-market knowledge and stay up to date on the latest trends. Closing Time is the podcast and YouTube Show designed for go-to-market leaders. Let’s explore 5 curated collections of episodes for professionals in different disciplines of go-to-market.

Marketing 52

Marketing Healthcare CRM Media 52

Mike Kunkle

MAY 30, 2023

Some environments (and company leaders) do not support root-cause diagnosis, effective solution design, sound implementation, and the adoption, behavior change, and mastery that are required to improve organizational performance. Purposefully orchestrating organizational performance improvement is difficult. See what I did there?

Decision-making 295

Decision-making Sales Training Sales Stakeholders 295

Nutshell

AUGUST 21, 2020

With over a hundred and one different things that could kill your cloud software business, poor marketing is the slow poison that can put it to sleep for good. With every SaaS market crowded these days— G2 lists over 2,800 solutions for “ CRM ” alone—there’s little room for error in your marketing. Target users.

Marketing 142

Marketing Onboarding Media B2C 142

Insightly

DECEMBER 14, 2023

Let’s explore the marketing operations career path and all of the opportunities that come with it. Marketing operations jobs encompass a diverse range of roles within the marketing field. These positions involve the behind-the-scenes coordination and execution of marketing strategies and campaigns.

Marketing 52

Marketing e-Learning Digitalization CRM 52

Insightly

DECEMBER 14, 2023

Let’s explore the marketing operations career path and all of the opportunities that come with it. Marketing operations jobs encompass a diverse range of roles within the marketing field. These positions involve the behind-the-scenes coordination and execution of marketing strategies and campaigns.

Marketing 52

Marketing e-Learning Digitalization CRM 52

Hubspot Sales

SEPTEMBER 30, 2020

A team that excels at the sport is the living incarnation of a well-oiled machine, with each member performing their part perfectly while being acutely aware of how they fit in with their teammates’ pace and movements. This is especially true when it comes to sales and marketing. Synchronized swimming is a beautiful thing to watch.

Marketing 131

Marketing Remote Working Sales Publishing 131

Red Star Kim

MARCH 1, 2024

This book explores how to manage these differences when communicating digitally Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com). At the workshop, we used a visualisation exercise to consider how it might look and sound if we achieved the engagement and buy-in we desire.

Stakeholders 130

Stakeholders Decision-making Emotional Intelligence Communication 130

Red Star Kim

JULY 3, 2023

I’ve just listened again to a podcast about the top six leadership qualities which is included in the Level 6 Marketing Manager Apprenticeship. The podcast was produced by Cambridge Marketing College where Kiran Kapur interviews Daryl Fielding – formerly a senior marketer at Vodafone and now a portfolio Non-Executive Director.

Leadership 130

Leadership Emotional Intelligence Digital Transformation Communication 130

Hubspot Sales

JANUARY 2, 2020

Let's add one more thing to the list — creating a spirit of cooperation between your sales and marketing organization. Unless your team totally knocked it out of the park last year and you think lightning can strike twice using the same approach, now is a good time to try something new. Figure out what you need to reach your goals.

Marketing 118

Marketing Meetings Organization Customer Experience 118

Sales Outcomes

JUNE 5, 2023

Turbulent market conditions can be an opportunity for companies that prepare and a nightmare for those that don’t. To give your company a competitive edge to thrive during challenging times, develop a Playbook for your marketing and sales organizations that focuses on the priorities and activities.

B2B 52

B2B Marketing Sales Prioritization 52

Red Star Kim

FEBRUARY 16, 2023

And they focused on Richard Rumelt’s observation “Good strategy works by focusing energy and resources on one or a very few pivotal objectives whose accomplishment will lead to a cascade of favourable outcomes.” I am constantly looking out for new material and best practice to incorporate into my strategy workshops.

Value Proposition 130

Value Proposition Government Facilitation Profitability 130

Nutshell

SEPTEMBER 30, 2020

Marketers have a lingo all their own. While we marketing pros tend to keep things clear and simple with our clients, we’ll often use marketing slang terms as shorthand when trading tips with each other online or at networking events. The measure of how memorable your company name and/or products are to the general public.

Marketing 98

Marketing Advertising Media Digitalization 98

Strategic Communications

MARCH 2, 2021

I’ve worked in marketing for a number of years, and I know that it can be a thankless role at times. After all, the marketing department is a cost center, not a revenue center. It’s a function that is often highly scrutinized in terms of how dollars are being spent and what results are being achieved from those expenditures.

Marketing 78

Marketing Profitability Media Publishing 78

Outbound Engine

DECEMBER 4, 2019

It’s always a good time for business owners to think about the most effective small business marketing ideas. Here is a list of small business marketing ideas and tips to give you a competitive edge. Here is a list of small business marketing ideas and tips to give you a competitive edge. Know Your Audience.

Small Business 145

Small Business Marketing B2C Media 145

Insightly

DECEMBER 6, 2023

In Wrexham, unfortunately, that psyche was significantly damaged 15 years back when the town’s football team fell out of the professional league, and hasn’t been able to put together a team good enough to make it back ever since. Well, at least we’re in the upper quadrant as a leader!

Marketing 40

Marketing Value Proposition CRM B2B 40

Insightly

DECEMBER 6, 2023

In Wrexham, unfortunately, that psyche was significantly damaged 15 years back when the town’s football team fell out of the professional league, and hasn’t been able to put together a team good enough to make it back ever since. Well, at least we’re in the upper quadrant as a leader!

Marketing 40

Marketing Value Proposition CRM B2B 40

Red Star Kim

AUGUST 1, 2023

At the recent PM Forum workshop on “Marketing and Business Development Planning in a Nutshell” the key issue to emerge from delegates was “How to engage fee-earners in the M&BD planning process?”. So here are ideas on how to engage fee-earners in the M&BD planning process. The company might submit a brief.

Decision-making 130

Decision-making Marketing Business Planning Management 130

Red Star Kim

FEBRUARY 8, 2024

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. Why are segmentation and targeting critical to marketing and business development success?

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Strategic Communications

MAY 2, 2023

With all of the recent buzz about Twitter—given Elon Musk’s takeover of the company and predictions of doom—I wondered if marketers’ usage of social media is declining. In this column, I look at some insights from experts in the field about how their social media use is shifting and how they stay on top of new trends.

Media 52

Media Marketing Advertising B2C 52

LinkedFusion

SEPTEMBER 11, 2023

Thankfully, this is where outreach marketing can save the day! In this blog we will walk you through outreach marketing strategies that will help you generate high-quality leads. What is outreach marketing? You could already be familiar with inbound marketing as a company manager or owner.

Marketing 52

Marketing Advertising Media B2C 52

Strategic Communications

JANUARY 10, 2023

As we enter 2023, I can’t help but notice lots of commentary about what we can expect on a variety of fronts, including marketing. As I think about marketing in 2023, a few things spring to mind, maybe because I was doing a lot of reading about them during the last week or so of the year while I was enjoying some downtime.

Marketing 52

Marketing Artificial Intelligence Digitalization Advertising 52

Red Star Kim

DECEMBER 22, 2022

During the discussions about marketing audits (particularly the far external environment), delegates worked in groups to tackle a PESTLE analysis. It would be a good activity for a group discussion. Instability in some international markets. Many were attached to specific practice groups and some had firm-wide roles.

Supply Chain 147

Supply Chain Government Transportation Digital Transformation 147

Sales Outcomes

SEPTEMBER 20, 2022

A recession may loom, so ensure your sales and marketing teams are prepared. Turbulent market conditions can be an opportunity for companies that prepare and a nightmare for those that don’t. “How are your results tracking? How are your sales metrics looking compared to last year?

Marketing 52

Marketing Sales Prioritization CRM 52

PartnerTap

FEBRUARY 27, 2023

Channel and sales leaders are facing a tough market in 2023. There’s only one way to consistently sell and win in this situation: lock arms with your best partners in every market, every region, and on every deal to sell more, faster. Every team is expected to hit higher targets, but with fewer resources.

Marketing 98

Marketing CRM Management Sales 98

Hubspot Sales

NOVEMBER 28, 2023

Naturally, the sales team can control their process with good time management, helpful follow-ups to prospects, creating value in a first meeting, and more. No one knows what it’s like to work in sales better than those in the trenches of the day-to-day — salespeople trying to hit their numbers while battling the ups and downs of the job.

Negotiation 104

Negotiation Sales Leadership CRM 104

Strategic Communications

AUGUST 16, 2022

Many of you have probably been at goal-setting seminars or workshops where the leader will pose a question like: “Would you like to make more money?,” Then the leader will approach a workshop participant and hand over a dollar. ” and, of course, everybody nods or raises their hand. Here’s why.

Marketing 52

Marketing e-Learning Healthcare Advertising 52

Brooks Group

APRIL 18, 2024

A good story grabs our attention, helps us visualize and understand information, and connects us to both the storyteller and the characters within the story. In a selling situation, a well-timed and well-delivered story can help the prospect visualize how your product or service will solve their challenge or make their life easier.

Sales 95

Sales Decision-making Sales Training Communication 95

Hubspot Sales

MARCH 4, 2024

Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. This week‘s post comes from five winners of HubSpot’s Modern Sales Leader 25 award. 5 Pieces of Advice All Sales Leaders Need to Know in 2024 1. 5 Pieces of Advice All Sales Leaders Need to Know in 2024 1.

Leadership 112

Leadership Construction Prioritization Sales 112

Hubspot Sales

MAY 7, 2024

No matter your niche, product, or service, and no matter how prepared you are, your business will throw you a curveball. As a marketing business owner whose revenue primarily comes from my writing services, late 2022 to mid-2023 was… unnerving, to say the least. Why do I bring this up in the context of entrepreneurship?

Interpersonal Skills 64

Interpersonal Skills Decision-making eCommerce Prioritization 64

Envisio

APRIL 5, 2024

It brings together a vibrant community of local government thinkers, partners, and leaders to showcase innovative solutions and share real-world case studies. It brings together a vibrant community of local government thinkers, partners, and leaders to showcase innovative solutions and share real-world case studies. And chocolate.

Government 96

Government Innovation e-Learning Brainstorming 96

Cosawi

FEBRUARY 27, 2023

The second article addressed the critical role of Executive Sponsor engagement and how it can impact the success and resilience of your strategic customer partnership when done well. In both our careers, we have seen sales and marketing joined at the hip; although sometimes siloed, they have traditionally worked together in parallel.

Marketing 52

Marketing Suppliers Investors Account Planning 52

Brooks Group

FEBRUARY 16, 2024

Many sales leaders think the way to do this is to help their sales team sell better value or overcome objections. Many sales leaders think the way to do this is to help their sales team sell better value or overcome objections. This blog post dives into how you can develop these three sales differentiation skills to set yourself apart.

Emotional Intelligence 82

Emotional Intelligence Sales Sales Training Decision-making 82

Force Management

DECEMBER 14, 2023

A channel program is an effective way to increase your capacity and expand market share, helping you reach your growth goals faster. When executed well, your channel program will decrease the cost of a sale, improve reach into new markets, and grow overall seller capacity without increasing internal headcount. What is our proof?

Value Proposition 91

Value Proposition Negotiation Decision-making Leadership 91

Brooks Group

JUNE 22, 2022

That ally can be found in their very own marketing department. People who work in sales or marketing take a different approach to achieving the same objective: growing revenue. . Marketers spend their time researching target demographics, creating content, and analyzing data to understand customer behaviors.

Marketing 76

Marketing Value Proposition Sales Sales Training 76

CoSell

DECEMBER 31, 2020

Let’s look at a hands-on way to build a winning go-to-market strategy. In many sales organizations, we’re always talking about go-to-market strategies. We all want to know exactly what to do, what segment to target, and how to best reach that audience. Every other sales leader and sales organization is too. Let’s jump in.

Marketing 89

Marketing Profitability Healthcare Banking 89