Red Star Kim

FEBRUARY 8, 2024

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. Why are segmentation and targeting critical to marketing and business development success?

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Nutshell

AUGUST 21, 2020

With over a hundred and one different things that could kill your cloud software business, poor marketing is the slow poison that can put it to sleep for good. With every SaaS market crowded these days— G2 lists over 2,800 solutions for “ CRM ” alone—there’s little room for error in your marketing. Pricing strategy.

Marketing 142

Marketing Onboarding Media B2C 142

Hubspot Sales

MAY 26, 2023

Prospecting should be a fundamental part of your business strategy as a real estate professional. Define your target market. Before you start prospecting, it's essential to define your target market. Before you start prospecting, it's essential to define your target market. Leverage your network.

Marketing 81

Marketing Advertising Media Software 81

Sales Gravy

JANUARY 8, 2024

Hosted by Sales Gravy Master Trainer Jessica Stokes, this episode offers a treasure trove of strategies, tips, and personal anecdotes that are essential for anyone looking for innovative ways to scale their sales career or business. Kristin Andre begins by unraveling the essence of sales - understanding your target market.

Innovation 75

Innovation Client Relationships Digitalization Sales 75

Flevy

SEPTEMBER 19, 2023

Opportunities for profits and growth diminish as the market space becomes increasingly congested. Products either transform into commodities or find their niche, leading to fierce competition that turns the industry into a battleground. Value Innovation lies at the core of this strategy, for which uncontested markets are shaped.

Value Proposition 96

Value Proposition Digital Transformation Profitability Innovation 96

Hubspot Sales

OCTOBER 3, 2018

In fact, their brand names have become generic terms for all similar products in their niche. Here's how to successfully position a brand in your market in 2018. More than a tagline or a fancy logo, brand positioning is the strategy used to set your business apart from the rest. What is Brand Positioning?

Marketing 134

Marketing Value Proposition Media B2B 134

Holden Advisors

OCTOBER 12, 2021

Pricing strategies are often the last thing entrepreneurs tackle before launching new businesses. To point you in the right direction, here’s a quick step-by-step product pricing strategy to help entrepreneurs get it right. If you are entering a market, an undifferentiated product will justify a low-price strategy.

e-Learning 195

e-Learning Software Software eCommerce 195

LinkedFusion

APRIL 13, 2023

Investing in scalable marketing strategies is one of the best ways to grow their business’s prospects and reach the right people. However, there are many different marketing strategies, so it can be confusing which is best for your business. A target audience is a group marketers try to reach with their marketing.

Marketing 52

Marketing Media Advertising Digitalization 52

CoSell

DECEMBER 31, 2020

Let’s look at a hands-on way to build a winning go-to-market strategy. In many sales organizations, we’re always talking about go-to-market strategies. That’s why when you’re crystal clear on your strategy; you’re in a powerful position to connect with like-minded partners. In shorthand, we refer to it as GTM.

Marketing 89

Marketing Profitability Healthcare Banking 89

Red Star Kim

JUNE 1, 2023

Value propositions Knowing how you will differentiate from competitors will be the foundation on which you base your value proposition and a key part of your pitch sales strategy. This may take place on a periodic basis – for example, in support of your marketing planning cycle. Some can be expensive and/or require subscription basis.

Value Proposition 130

Value Proposition Innovation Marketing Media 130

LinkedFusion

SEPTEMBER 11, 2023

Thankfully, this is where outreach marketing can save the day! In this blog we will walk you through outreach marketing strategies that will help you generate high-quality leads. What is outreach marketing? You could already be familiar with inbound marketing as a company manager or owner. Create persuading emails.

Marketing 52

Marketing Advertising Media B2C 52

Flevy

MARCH 19, 2024

Kenichi Ohmae, a Japanese organizational theorist and Strategy guru, proposed the 3C Model in 1982. The Ohmae 3C model, also known as “the Strategic Triangle ,” is a strategic framework that assists in developing the fundamentals of Business Strategy for any organization. Each C is independent, but has an impact on others—e.g.,

Shareholders 52

Shareholders Decision-making Digital Transformation Manufacturing 52

Flevy

APRIL 20, 2021

These new technologies were accompanied by scale i.e., bulk production and access to huge markets. Not only did it lower fixed costs but also created a formidable barrier for competitors, denying them entry in the market. A technological rush, distinct in history, was observed near the beginning of the 20th century.

Supply Chain 110

Supply Chain Artificial Intelligence Banking Manufacturing 110

Strategic Communications

APRIL 29, 2024

Marketers can use your interactions with voice assistants, such as Amazon’s Alexa, along with other factors—your search history, shopping activity, visited websites, etc.—to The goal, he notes, “was to force content providers to focus on more niche, personalized, and specific contact.” It’s not magic. It’s the power of voice search.

Digitalization 52

Digitalization Publishing Marketing Communication 52

Nutshell

AUGUST 6, 2020

Marketing best practices are constantly changing. The only way to ensure your company’s lead generation strategies are up-to-date is to study current trends and read about the tips and tricks that the experts are using. Now, let’s dive into our list of the 30 best marketing resources on the internet! Best Marketing Podcasts.

Internet 90

Internet Marketing Co-Creation Media 90

LinkedFusion

OCTOBER 11, 2023

Every company’s growth strategy must include lead generation, which has developed considerably in the digital age. This comprehensive guide will explore how inbound marketing provides a way to generate leads and how leveraging a LinkedIn Outreach Automation Platform like LeadConnect can be a game-changer.

Small Business 52

Small Business Advertising Media Marketing 52

SuperOffice

MARCH 28, 2022

I have been working in marketing for many years now. It’s not an easy task, as quite often sales and marketing seem to blame each other for not contributing enough. For example, the sales department would complain that the marketing team is not giving them enough good quality leads, not enough content, not enough research, etc.

Marketing 57

Marketing Sales Profitability B2B 57

CSSP

DECEMBER 30, 2022

Technology Curves in Strategy. Your business is likely to be viewed favorably by investors and your main focus should be market share over anything else, including profit. Understanding where you are on the technology curve can be a critical element of setting good strategy. The post Where are you on the Technology Curve?

Investors 119

Investors Profitability Innovation Marketing 119

Flevy

MARCH 12, 2024

Michael Porter in the 1980s was a key proponent of Market-based Positioning view of achieving Strategic Competitive Advantage. workforce with niche skills, key competencies, processes, and knowledge—are what matter most to outdo rivals. RBV argues that an organization’s internal resources—e.g.,

Profitability 52

Profitability Value Proposition Decision-making Digital Transformation 52

Hubspot Sales

JANUARY 26, 2023

You can connect with millions of people globally for only a fraction of the cost of traditional marketing. You can benefit from a rapidly growing market. Digital marketing is expected to reach $786 billion by 2026. Social media marketing is the king of connectivity. Marketing costs are also lower.

Digitalization 97

Digitalization eCommerce Finance Internet 97

Insightly

SEPTEMBER 12, 2022

The idea of account-based marketing (ABM) has been around since the early 2000s. It’s an innovative approach to B2B marketing that helps businesses target high-value prospects. When used effectively, account-based marketing can help companies to close bigger deals while reducing the total effort spent on marketing.

Marketing 52

Marketing CRM Decision-making B2B 52

Hubspot Sales

JUNE 4, 2020

Marketing, as a concept, is devoted entirely to propping up, promoting, and facilitating another facet of a company's business operations — sales. The object of any marketing effort is to drive demand and generate revenue. How do you know if a specific marketing campaign was effective? That much is obvious.

Marketing 74

Marketing Advertising Sales Media 74

Nutshell

MARCH 1, 2024

While you should always focus on your business’s competencies and objectives first, keeping an eye on your competitors provides you with ideas on how to improve your marketing approach. Competitor monitoring tools give you the power to track your competition’s wins and losses, giving you a competitive advantage within the market.

CRM 71

CRM Software Software Media 71

Hubspot Sales

DECEMBER 12, 2019

If you’re passionate about helping others succeed by providing niche expertise that’s been honed by years of education, experience, and skill development, a career consulting may be for you. Consulting is the process of providing expert advice, opinion, and/or strategies for a fee. Strategy Consulting. What is consulting?

Healthcare 111

Healthcare Supply Chain Software Software 111

SuperOffice

AUGUST 1, 2022

When you start building your first marketing strategy, all you think of is how to get new customers. To close larger deals, you need to revisit and adjust the whole business strategy – from brand positioning to marketing and sales campaigns. You hardly think of how to attract bigger customers specifically.

Decision-making 117

Decision-making Prioritization B2B Marketing 117

Flevy

AUGUST 5, 2022

Websites, annual financial reports, and Form 10-K report are all critical resources to understand an organization, key offerings, competitive advantage, and market position. Research into the public documents of listed companies brings to light key data about these companies, their Strategies, and their Strategic Priorities.

Shareholders 109

Shareholders Investors Supply Chain Prioritization 109

Flevy

OCTOBER 8, 2021

Strategy Development has followed a set path since the last century where a predetermined, rectilinear, and inflexible approach defined the process. In the 21 st century, however, business leaders are devising Strategy by evolving it into a probabilistic, repeated, and multifaceted process. Sense: Market Sensing.

Artificial Intelligence 111

Artificial Intelligence Energy and Utilities Decision-making Advertising 111

Zendesk

FEBRUARY 16, 2022

That’s why you need a go-to-market strategy. We’ll take you from product conception to launch, with the expert tips and tricks you need to develop a foolproof go-to-market strategy and framework that fits your sales methodology. What is a go-to-market strategy? GTM strategy framework.

Marketing 52

Marketing B2C CRM Media 52

Hubspot Sales

APRIL 5, 2021

Find your niche. Choose a category and find your niche seems like solid advice for new entrepreneurs. But this strategy won't help you win market share according to Nicolas Cole, the founder of Digital Press. When you walk into someone else's existing category, you're in the business of chasing market share.

Profitability 87

Profitability Leadership Decision-making Marketing 87

Flevy

JULY 7, 2022

To survive in the Digital Age, organizations must pursue Digital Transformation to not only support strategies and reach customers, but also to modernize and achieve excellence in their internal operations and processes. Digital Strategy. These 5 best practices provide the foundation to Digital Maturity Strategy. Digital Talent.

Digitalization 105

Digitalization Digital Transformation Innovation Banking 105

Hubspot Sales

NOVEMBER 20, 2023

Imagine you are the founder and manager of a company that once sold project management software to IT companies, but now, you’re expanding your focus to marketing agencies — specifically catering to internal marketing teams. AI could help write personalized email templates that target the specific role of your target audience.

Artificial Intelligence 98

Artificial Intelligence Decision-making Profitability Sales 98

ACT

AUGUST 4, 2023

It should define various aspects of your business, including your business idea , target market , structure, growth strategy, anticipated start-up costs , your mission, and vision. Start by identifying a niche and defining your business idea. The key is to refine and tailor your offerings for each market segment.

Insurance 52

Insurance Small Business Investors Finance 52

Arpedio

FEBRUARY 2, 2024

Enhanced Collaboration Across Teams ABS encourages seamless collaboration between sales, marketing, and customer success teams. Enhanced Market Penetration ABS extends its impact beyond individual transactions to include a broader market perspective. Improved Customer Retention ABS extends beyond the initial sale.

Account Planning 52

Account Planning Account Management Facilitation Stakeholders 52

Account Management Skills

DECEMBER 19, 2022

On this episode, I chat to Dan Archer, a marketing expert for agencies. This episode is packed full of practical tips to help you with your own agency’s marketing. Dan shares with me: – the biggest challenges facing agencies when it comes to marketing their services. Welcome to Episode 77.

Marketing 52

Marketing Account Management Management Onboarding 52

Flevy

FEBRUARY 28, 2022

These corporate functions are now required to align more strategically and directly with the Corporate Functional Strategy. To undergo Transformation, businesses should act quickly to tap value offered by these 4 key opportunities: Change in Market Environments. Change in Market Environments. Change in Market Environments.

e-Learning 111

e-Learning Banking Leadership Facilitation 111

Flevy

JUNE 22, 2022

Core Competencies are defined as the collective organizational knowledge integral to produce market-winning product or service offerings. It also necessitates unification of sourcing strategies. The Core Competence Model comprises of 4 key variables: Resources Capabilities Competitive Advantage Strategy. Competitive Advantage.

Procurement 110

Procurement Leadership Banking Manufacturing 110

Customer Think

AUGUST 4, 2023

From defining your niche and creating a business plan to obtaining permits, selecting a strategic location, and implementing marketing strategies, […] This comprehensive step-by-step guide will provide you with all the essential information needed to kickstart your venture successfully.

Business Planning 52

Business Planning Marketing Leadership 52