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Navigating Data Obstacles to Shift From Gossip to Genuine Customer Trust

Customer Think

However, this abundance of information comes with increased customer scrutiny—customers are increasingly, and justifiably, opinionated about how their data is used, especially with the growing adoption of AI. According to Twilio’s latest State of Customer Engagement Report, 70% of companies are already using AI […]

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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

Private client management and marketing: Business plans, recruitment, assessments and automation. Private client management and marketing: Business plans, recruitment, assessments and automation. And 90% didn’t have a marketing plan for private client. One delegate’s firm had recently merged and integration was a priority.

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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

I keep an eye out for case studies in professional services marketing and share them at workshops. Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen). After a brainstorm between Kysen and the firm’s director of marketing and BD a campaign was created entitled “Let’s talk about it”.

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A Guide to Sales Enablement AI 

Upland

ChatGPT and dozens of other artificial intelligence (AI) products have made a big splash for AI a bit of a novelty recently, dominating the conversation around productivity and efficiency in the B2B world. Its many evolutions and the powerful AI of today make it an irresistible tool to many. Many writers use AI to spark ideas.

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[Research Round-Up] Where AI In Marketing Stands In Mid-2023

Customer Think

(This month’s Research Round-Up discusses two recent surveys that examine how marketers are using artificial intelligence in mid-2023. These surveys explore the extent of AI adoption in the marketing industry, the use cases and expected benefits of AI, and marketers’ concerns and uncertainties about AI.)

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Generative AI for Sales – A Guide to the New World of Selling

Upland

Is generative AI for sales the next big thing? When it happened, it appeared that almost everyone from your favorite LinkedIn influencer to your solution provider also became an AI expert at the same frenetic pace. This is in contrast to discriminative AI, which is the ability of machines to classify or predict things.

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7 Creative Ways Sales Reps Are Using AI

Hubspot Sales

AI is no longer a construct of the future. Whether you’re skeptical, curious, or fully on board, it’s important to educate yourself about how sales reps are using AI. 74% report using AI in some form in their role, and 60% say they believe AI tools are important to their overall strategy.