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How to Measure Sales Effectiveness in Your Organization

Brooks Group

Sales effectiveness also corresponds with the return your organization gets from its sales investment. But improving sales effectiveness is a complex task that few organizations do well. Most organizations track a few key performance indicators (KPIs) such as win rates, quota attainment, and revenue growth.

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Why Should We Lead More Sustainably?

MDI Training

According to a Forbes article, two-thirds of international organizations are striving to be more sustainable in their business. On the other hand, sustainability strategies lead to better financial performance and thus higher profitability , as a Harvard Business Review study has found. What Are the Benefits of Sustainable Leadership?

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The Account Management KPIs You Should Be Tracking

Brooks Group

Whether your organization has a dedicated Account Management team, or your salespeople are in charge of managing their own accounts, it’s important to establish account management KPIs to measure performance and effectiveness. Watch the video below to learn more. Learn more about IMPACT here.

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Making your strategic planning practical – how much time should I spend?

CSSP

In the “ strategy light ” camp, we see a plethora of smaller organizations working to fit their entire strategic plan onto one sheet of paper, and insisting that one or two days is sufficient to develop such a plan. In particular, the planning staff, data collection and consultants can easily become a cost that reduces profitability.

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10 Ways to Help Your Sales Team Use a Value-Based Selling Approach

Brooks Group

Profitability and long-term growth are more of a challenge. As new customers come on stream with your organization, you can add value by providing a transition team to help them manage change, encourage internal adoption, and fully adopt the features and benefits of your product. But when you only sell on price, margins are slim.

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7 Sales Training Tips for Effective Upselling and Cross-Selling

Brooks Group

When engaging new prospects is tougher than ever, sales organizations know cross-selling and upselling are two effective tactics to increase revenue. Learn how The Brooks Group Strategic Account Management training program can help your sales professionals master the art of growing their most profitable accounts.

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How To: Turn a Suspect Into a Prospect

Brooks Group

Trust in your salesperson and your organization. Strategic alignment with your organization (this one’s a bonus). They’re not profitable, unhappy, give away their company’s profit, and make life difficult for their sales managers. Use the CRM to get organized. The authority and ability to buy or commit.